Acting in the Million Dollar Minute: The Sequel

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Overview

While television commercials often elicit groans from the viewer, they mean work for actors and can be the bread-and-butter backbone of an actor's career, providing a safety net of income while he or she climbs the ladder to greater success. And for those actors who achieve face-to-product recognition, commercial work can provide handsome residuals for years to come. While many books on the market include some information on commercial work, Acting in the Million Dollar Minute deals exclusively with the art and business of acting in commercials. Here the "art" is narrow: script terminology and procedure, commercial dialogue, camera staging, working the product, sample commercial scripts, and detailed analysis of how a
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Overview

While television commercials often elicit groans from the viewer, they mean work for actors and can be the bread-and-butter backbone of an actor's career, providing a safety net of income while he or she climbs the ladder to greater success. And for those actors who achieve face-to-product recognition, commercial work can provide handsome residuals for years to come. While many books on the market include some information on commercial work, Acting in the Million Dollar Minute deals exclusively with the art and business of acting in commercials. Here the "art" is narrow: script terminology and procedure, commercial dialogue, camera staging, working the product, sample commercial scripts, and detailed analysis of how a commercial is actually shot; while the "business" side, reflecting the general industry, broadens to include training, photos, the resume, unions, actor-agency contracts, the interview, the screen test, callbacks, pay and working conditions, and a complete list of SAG and AFTRA offices. In this revised and updated edition, this book provides direction on how to: Decipher the meaning behind the commercial script; Begin and end every commercial performance; Get the auditioners' attention immediately when the camera begins rolling; Compel the auditioners, with the sheer force of your performance, to actually watch your playback tape; Take the camera from another actor (i.e. upstaging); Give the director a performance that makes his or her job easier in the editing room.

Product Details

  • ISBN-13: 9780879103071
  • Publisher: Limelight Editions
  • Publication date: 5/28/2005
  • Pages: 246
  • Sales rank: 873,082
  • Product dimensions: 6.08 (w) x 8.92 (h) x 0.78 (d)

Table of Contents

Ch. 1 The importance of commercials 1
Ch. 2 The slate 17
Ch. 3 The top four complaints about your performance 43
Ch. 4 Commercial dialogue 67
Ch. 5 Basic commercial acting principles 103
Ch. 6 The hero 121
Ch. 7 Why most multi-person auditions don't work 135
Ch. 8 Multi-person commercials 147
Ch. 9 Openings and closings 173
Ch. 10 Playing the visual environment 183
Ch. 11 Basic camera staging 191
Ch. 12 Script terminology 213
Ch. 13 How commercials are shot 223
Ch. 14 That's a wrap 239
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