Actionable Gamification: Beyond Points, Badges, and Leaderboards

by Yu-kai Chou

Overview

Learn all about implementing a good gamification design into your products, workplace, and lifestyle

Key Features

• Explore what makes a game fun and engaging
• Gain insight into the Octalysis Framework and its applications
• Discover the potential of the Core Drives of gamification through real-world scenarios

Book Description

Effective gamification is a combination of game design, game dynamics, user experience, and ROI-driving business implementations. This book explores the interplay between these disciplines and captures the core principles that contribute to a good gamification design.

The book starts with an overview of the Octalysis Framework and the 8 Core Drives that can be used to build strategies around the various systems that make games engaging. As the book progresses, each chapter delves deep into a Core Drive, explaining its design and how it should be used. Finally, to apply all the concepts and techniques that you learn throughout, the book contains a brief showcase of using the Octalysis Framework to design a project experience from scratch.

After reading this book, you'll have the knowledge and skills to enable the widespread adoption of good gamification and human-focused design in all types of industries.

What you will learn

• Discover ways to use gamification techniques in real-world situations
• Design fun, engaging, and rewarding experiences with Octalysis
• Understand what gamification means and how to categorize it
• Leverage the power of different Core Drives in your applications
• Explore how Left Brain and Right Brain Core Drives differ in motivation and design methodologies
• Examine the fascinating intricacies of White Hat and Black Hat Core Drives

Who this book is for

Anyone who wants to implement gamification principles and techniques into their products, workplace, and lifestyle will find this book useful.

Product Details

ISBN-13:	9781839210778
Publisher:	Packt Publishing
Publication date:	12/03/2019
Sold by:	Barnes & Noble
Format:	eBook
Pages:	500
File size:	28 MB
Note:	This product may take a few minutes to download.

About the Author

Yu-kai Chou is an author and an international keynote speaker on gamification. He is the original creator of the gamification framework called Octalysis. He is the founder of the Octalysis Group and has been a regular speaker/lecturer on gamification worldwide, including at organizations like Google, Stanford University, LEGO, TEDx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more. Yu-kai was one of the earliest pioneers in gamification, starting his work in the industry in 2003. Yu-kai was rated #1 among the “Gamification Gurus Power 100” by RISE and was also awarded the “Gamification Guru of the Year Award” for both 2014 and 2015 by the World Gamification Congress based in Europe. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as LEGO, Accenture, eBay, Huawei, Fidelity, AIG Japan, Verizon, HP, Ericsson, Cisco, Wells Fargo, and more. His work has been featured in Forbes, The Wall Street Journal, The World Journal, Business Insider, PBS, and many more. Yu-kai is a board director for Morf Media, a gamified training and learning platform. He is also a board advisor for many organizations and companies throughout North America, Europe, and Asia, including BALANCE Edutainment (creators of Pacha's Pajamas), Loki Studios (creators of Geomon and sold to a Yahoo), The Catch (Gamified Dating Site), Lucky Diem, and many more. Yu-kai is a follower of Christ, and his other hobbies include playing/teaching chess, writing/playing string quartet pieces, writing Chinese novels, and rating high-quality movies, though he rarely has time for these hobbies.

Table of Contents

Chapter 1: When the Surreal Blends into our World
Chapter 2: The PBL Fallacy
Chapter 3: The Octalysis Framework
Chapter 4: Putting Gamification in its Place
Chapter 5: The First Core Drive - Epic Meaning & Calling
Chapter 6: The Second Core Drive - Development & Accomplishment
Chapter 7: The Third Core Drive - Empowerment of Creativity & Feedback
Chapter 8: The Fourth Core Drive - Ownership & Possession
Chapter 9: The Fifth Core Drive - Social Influence & Relatedness
Chapter 10: The Sixth Core Drive: Scarcity & Impatience
Chapter 11: The Seventh Core Drive - Unpredictability & Curiosity
Chapter 12: The Eighth Core Drive - Loss & Avoidance
Chapter 13: Left Brain vs Right Brain Core Drives
Chapter 14: The Mysteries of White Hat and Black Hat Gamification
Chapter 15: Understanding Other Gamification and Behavioral Frameworks with Octalysis
Chapter 16: Level I Octalysis in Action
Chapter 17: Designing a project from scratch with Octalysis
Chapter 18: The Journey Goes On

Editorial Reviews

"I've been following Yu-kai's work on gamification for years and have enjoyed his deep insights and actionable recommendations. Octalysis is a powerful and pragmatic framework to understand human nature and positive motivators that encourage people to do their best work. It should be required reading for anyone building, managing, or collaborating with a team, community, or ecosystem." -Susie Wee, CTO of Networked Experiences at Cisco Systems
"Yu-kai is the real deal. His experience, expertise and passion make this a "must read" for those looking to grasp the possibilities available through applied gamification."
-Jeff Gates, formal counsel to U.S. Senate Committee on Finance and Author of The Ownership Solution, Democracy at Risk, and Guilt By Association
"Yu-kai's Insights were instrumental in helping Lucky Diem supercharge our client La Quinta's bookings per user by 206% and incremental revenue per user by $157 (132% Lift) against the control group. Being able to achieve a viral coefficient of 530%, I would recommend any business to work with Yu-kai and learn his Octalysis Framework."
-Andrew Landis, Founder & CEO of Lucky Diem
"Yu-kai's book makes gamification practical. It is chock full of specific examples, suggestions for implementations, and pitfalls to avoid. Actionable Gamification is a gold mine of insights, and those who study and practice what it offers will have a powerful toolkit of incentives for business and personal contexts. Run, don't walk, to get your copy - I highly recommend it."
-Chuck Pickelhaupt, VP of Emerging Technologies R&D for Fidelity Investments
"This book is probably the most important and well researched guide to Gamification that is on the market today. If you think Gamification is about gaming stuff them you are dead wrong. It's about how your brain works and is motivated. This is probably one of the best values on Amazon today if you are a business manager, marketing expert or entrepreneur. I can't wait for his next book."
-Bob Garlick, Host of Business Book Review Podcast
""I've been tracking the development of Octalysis for over 2 years now, and It's become a comprehensive framework for enterprise gamification. Psychology is at the core of every activity, and game designers are masters at it. Yu-kai's framework has mapped out the various dimensions for reasoning about and optimizing a gamified enterprise process. I have no doubt that it will make its way into business school text books soon."
-Moataz Rashad, Former Head of Software Architecture at Sony Mobile
"Yu-kai's Octalysis framework brilliantly explains the intricate relationships between human behaviors and their inner drives. Accompanied by numerous application examples, Octalysis is the turn key for gamification in any product and service design."
-Dr. Jianming Dong, Chief User Experience Architect at Huawei
"Yu-kai shows us that gamification is about customer centric think- ing, and certainly much more than adding game pieces to our customer experience designs. His Octalysis framework is a guide by which we can construct our services to resonate naturally with our customers. This way of thinking will lead us to design products and services that engage our customers, and motivate them to interact with us more frequently and over a longer period of time. The end result is greater value for the organization."
-Paul Brown, Regional VP of AIG Japan
"Don't waste your time with other books that only scratch the surface or include information without any practical application. Yu-Kai is master of the craft and has written a book that is fun to read as it is pragmatic. Order two copies of the book, since you will want to share it as soon as you read it!"
-Jon D Harrison, Author of "Mastering The Game: What Video Games Can Teach Us About Success In Life."

From the Publisher