Active Storytelling: Using Video News Releases for PR Professionals

Active Storytelling: Using Video News Releases for PR Professionals

by Brian Solis, Deirdre K. Breakenridge
     
 

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.

Powerful new “VNR 2.0” techniques that cut through clutter and deliver your message the way your

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Overview

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.

Powerful new “VNR 2.0” techniques that cut through clutter and deliver your message the way your audience wants to experience it!

Social media is ushering in an emerging era of multimedia storytelling. Dubbed the “Video News Release (VNR) redux,” or “VNR 2.0,” PR professionals can now tell stories through video much easier than ever. Ready or not, it’s time to start brushing up on your skills in Web video capturing, editing, and uploading to social networks.

Product Details

ISBN-13:
9780131377653
Publisher:
Pearson Education
Publication date:
12/29/2009
Series:
FT Press Delivers Elements
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
10
File size:
0 MB

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