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Actors Working: The Actor's Guide to Marketing Success

Overview

From Broadway to Hollywood, Clair Sinnett success stories are everywhere. Her valuable insight and vast experience as a Hollywood casting director, teacher, SAG agent, and actress has helped countless actors flourish both as artists and as business people. Clair freely, often bluntly and always enthusiastically, has shared her experience and business savvy with thousands of students. Her Film/TV Acting & Auditioning programs have been offered coast-to-coast and internationally for years. Now her marketing ...
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Overview

From Broadway to Hollywood, Clair Sinnett success stories are everywhere. Her valuable insight and vast experience as a Hollywood casting director, teacher, SAG agent, and actress has helped countless actors flourish both as artists and as business people. Clair freely, often bluntly and always enthusiastically, has shared her experience and business savvy with thousands of students. Her Film/TV Acting & Auditioning programs have been offered coast-to-coast and internationally for years. Now her marketing advice is in book form.
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Product Details

  • ISBN-13: 9780974057347
  • Publisher: Georgia Publishing
  • Publication date: 3/28/2004
  • Pages: 200
  • Product dimensions: 7.23 (w) x 8.84 (h) x 0.46 (d)

Table of Contents

Foreword
Introduction
Act. I You and your business 1
Scene 1 The business of acting 2
Act. II The product 'you' 6
Scene 2 Define your product 6
Scene 3 Refine your product 11
Scene 4 Image and packaging 24
Act. III The market 27
Scene 5 The industry and you 28
Scene 6 Marketing tools 32
Scene 7 Product distribution 53
Scene 8 The buyers 62
Scene 9 Market research : organization and application 66
Act IV Market awareness and demand 73
Scene 10 Product exposure 74
Act V Product sales 98
Scene 11 Meeting : 'the personality audition' 99
Scene 12 Auditions and auditioning 111
Scene 13 Audition techniques 131
Act. VI Your marketing plan 141
Scene 14 Strategies tactics and plans 142
Scene 15 Are U ready? 146
Scene 16 Plan implementation 156
App. A: worksheets 160
App. B: reference, resources and information 171
App. C: recommended reading 179
Index 184
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