Ad Boy: Vintage Advertising with Character

Overview

More than 450 American ad characters, industry icons, and product personalities hailing from the 1950s, '60s, and '70s pack the pages of this vibrant, vintage collection.

The postwar economic boom launched a generation of charming, cheeky, and relentlessly cheerful critters and characters that found their way into our homes--and our hearts--in print, on television, and on packaging. Some took detours that reflected the times (Elsie the Cow was sent into outer space in 1958). ...

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Overview

More than 450 American ad characters, industry icons, and product personalities hailing from the 1950s, '60s, and '70s pack the pages of this vibrant, vintage collection.

The postwar economic boom launched a generation of charming, cheeky, and relentlessly cheerful critters and characters that found their way into our homes--and our hearts--in print, on television, and on packaging. Some took detours that reflected the times (Elsie the Cow was sent into outer space in 1958). Some were fashion victims who survived (remember hippy Hush Puppies, circa 1969?). And some are no longer with us (the Frito Bandito was finally brought to justice in 1971). These endearingly offbeat characters are as fresh and entertaining today as they were creatively inspired in decades past.

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Editorial Reviews

From the Publisher
"Ad Boy has power to bring back childhood memories."
—Advertising Age
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Product Details

  • ISBN-13: 9781580089845
  • Publisher: Ten Speed Press
  • Publication date: 4/28/2009
  • Pages: 176
  • Sales rank: 803,487
  • Product dimensions: 7.00 (w) x 8.70 (h) x 0.70 (d)

Meet the Author

WARREN DOTZ is a pop culture historian and the author of eight books on advertising art. As an authority on product label art, his commentary has appeared in Advertising Age, Brandweek, and the New York Times Magazine. He lives and works in Berkeley, California.

MASUD HUSAIN is a graphic designer, branding specialist, and avid collector of American advertising ephemera. He coauthored Meet Mr. Product with Warren Dotz. He lives and works in Albany, California.

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Sort by: Showing 1 Customer Reviews
  • Posted July 18, 2009

    more from this reviewer

    I Also Recommend:

    Dotz and Husain have done it again!

    This follow up to Meet Mr. Product was every bit as engaging and informative! Filled with iconic images of an advertising era gone by, Ad Boy tickles the imagination and makes you wax nostalgic over great advertising characters of your youth and before. You'll be introduced to a myriad of great mascots; some you already know, and most you never dreamed existed.

    The book is organized by character type, making it even easier to skip to your particular favorite. The only downside to the book is that it wasn't long enough. I only hope that Warren Dotz and Masud Husain collaborate on many, many more books in this vein!

    So, if you enjoy advertising art and nostalgia, you too will love this fine book, and will be glad to add it to your collection.

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