Ad Men And Women

Ad Men And Women

by Edd Applegate
     
 

ISBN-10: 0313278016

ISBN-13: 9780313278013

Pub. Date: 04/30/1994

Publisher: ABC-CLIO, Incorporated

This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising

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Overview

This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliography of works for further reading. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology.

Product Details

ISBN-13:
9780313278013
Publisher:
ABC-CLIO, Incorporated
Publication date:
04/30/1994
Pages:
420
Product dimensions:
6.00(w) x 9.00(h) x 1.06(d)

Table of Contents

Acknowledgments

Introduction

Francis Wayland Ayer by John Vivian

Bruce Fairchild Barton by Donald L. Thompson

Charles Austin Bates by Ted Curtis Smythe

Theodore Lewis Bates by Richard W. Easley, Marjorie J. Cooper, and Charles S. Madden

George Batten by Sammy R. Danna

Don Belding by Billy I. Ross

William Burnett Benton by E.R. Worthington

William Bernbach by Sammy R. Danna

Chester Bliss Bowles by E.R. Worthington

Charles Hendrickson Brower by Edd Applegate

Leo Noble Burnett by Deborah K. Morrison

Thomas Jason Burrell by Sharon S. Brock

Earnest Elmo Calkins by Arthur J. Kaul

John Caples by Marjorie J. Cooper, Richard W. Easley, and Leslie Cole

Barron G. Collier by Sammy R. Danna

Draper (Dan) Daniels by Thomas A. Bowers

Jerry Della Femina by Tommy V. Smith

Roy Sarles Durstine by Robert McGaughey III and William Ray Mofield

Bernice Fitz-Gibbon by Kay M. Nagel

Paul Foley by Edd Applegate

Emerson Foote by Billy I. Ross

Jo Foxworth by Elsie S. Hebert

J. Stirling Getchell by Arthur J. Kaul

Howard Luck Gossage by Kim B. Rotzoll

Paula Green by J. Nicholas De Bonis

George Homer Gribbon by Charles S. Madden, Marjorie J. Cooper, and Leslie Cole

Marion Harper, Jr. by Carolyn Stringer

Margaret Hockaday by Roxanne E. Neuberger-Lucchesi

Claude C. Hopkins by Tommy V. Smith

John E. Kennedy by Tommy V. Smith

Albert D. Lasker by Edd Applegate

Mary Georgene Berg Wells Lawrence by Deborah K. Morrison

Theodore F. MacManus by Tommy V. Smith

Harrison K. McCann by Leslie Cole, Charles S. Madden, and Richard W. Easley

David Ogilvy by Danal Terry

Alex Osborn by Donald Parente and John R. Osborn

Volney B. Palmer by Bonnie Vannatta

John E. Powers by Ted Curtis Smythe

Rosser Reeves by Tommy V. Smith

Helen Lansdowne Resor by Ann Maxwell Keding

Phyllis K. Robinson by Roxanne E. Neuberger-Lucchesi

George Presbury Rowell by Ted Curtis Smythe

Raymond Rubicam by Elsie S. Hebert

Maxwell Sackheim by Leonard J. Hooper

Victor O. Schwab by Wayne W. Melanson

Walter Dill Scott by Donald L. Thompson

Daniel Starch by Donald L. Thompson

J(ames) Walter Thompson by Donald L. Thompson

Jane Trahey by Ann Maxwell Keding

William D. Tyler by Edd Applegate

Charles LeRoy Whittier by Edd Applegate

Helen Rosen Woodward by Sharon S. Brock

James Webb Young by Elsie S. Herbert

John Orr Young by Carolyn Tripp

Bibliography

Index

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