Ad Men And Women

Hardcover (Print)
Buy New
Buy New from BN.com
$123.58
Used and New from Other Sellers
Used and New from Other Sellers
from $3.60
Usually ships in 1-2 business days
(Save 97%)
Other sellers (Hardcover)
  • All (6) from $3.60   
  • New (2) from $137.03   
  • Used (4) from $3.60   

Overview

This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss their careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject and a list of major clients and advertising campaigns. The volume closes with a selected bibliography of works for further reading. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology.

Read More Show Less

Editorial Reviews

Zom Zoms
Fifty-four men and women who played major roles in American advertising from the nineteenth century to the present are profiled in this useful and entertaining work. The signed articles discuss at length each subject's career and contributions to the field. Similar in length to entries in "Current Biography", each concludes with a bibliography of works by and about the subject and a list of his or her notable campaigns and/or clients. The editor, who teaches college-level journalism, conceived this work after searching for a good reference on the topic and not finding one. Applegate states that "if readers were familiar with the lives of creative personalities they would be in a position to understand more fully how (and why) creativity occurs. Among other accomplishments, the individuals profiled here created many famous campaigns and built large and successful agencies, as their last names are sufficient to remind us: Batten, Barton, Durstine, Osborn, Benton, Bowles, Foote, Belding, Ogilvy, McCann, Thompson, Burnett, Della Femina, etc. Nine women are the subjects of articles. Through reading each individual's story, one also gets a picture of the overall history of advertising. Since advertising affects all our lives, the appeal of this book is wide. The book concludes with a bibliography, an index, and a list of the 32 contributors with their affiliations "The Ad Men and Women" will be a good addition to all but the smallest business collections.
Booknews
A reference that provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. The profiles provide basic biographical information and discuss careers and contributions in detail. Each entry concludes with a bibliography of works by and about the subject, and a list of major clients and advertising campaigns. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Read More Show Less

Product Details

  • ISBN-13: 9780313278013
  • Publisher: ABC-CLIO, Incorporated
  • Publication date: 4/30/1994
  • Pages: 420
  • Product dimensions: 6.00 (w) x 9.00 (h) x 1.06 (d)

Meet the Author

EDD APPLEGATE is Associate Professor of Advertising in the Department of Journalism, College of Mass Communication, Middle Tennessee State University.

Read More Show Less

Table of Contents

Acknowledgments

Introduction

Francis Wayland Ayer by John Vivian

Bruce Fairchild Barton by Donald L. Thompson

Charles Austin Bates by Ted Curtis Smythe

Theodore Lewis Bates by Richard W. Easley, Marjorie J. Cooper, and Charles S. Madden

George Batten by Sammy R. Danna

Don Belding by Billy I. Ross

William Burnett Benton by E.R. Worthington

William Bernbach by Sammy R. Danna

Chester Bliss Bowles by E.R. Worthington

Charles Hendrickson Brower by Edd Applegate

Leo Noble Burnett by Deborah K. Morrison

Thomas Jason Burrell by Sharon S. Brock

Earnest Elmo Calkins by Arthur J. Kaul

John Caples by Marjorie J. Cooper, Richard W. Easley, and Leslie Cole

Barron G. Collier by Sammy R. Danna

Draper (Dan) Daniels by Thomas A. Bowers

Jerry Della Femina by Tommy V. Smith

Roy Sarles Durstine by Robert McGaughey III and William Ray Mofield

Bernice Fitz-Gibbon by Kay M. Nagel

Paul Foley by Edd Applegate

Emerson Foote by Billy I. Ross

Jo Foxworth by Elsie S. Hebert

J. Stirling Getchell by Arthur J. Kaul

Howard Luck Gossage by Kim B. Rotzoll

Paula Green by J. Nicholas De Bonis

George Homer Gribbon by Charles S. Madden, Marjorie J. Cooper, and Leslie Cole

Marion Harper, Jr. by Carolyn Stringer

Margaret Hockaday by Roxanne E. Neuberger-Lucchesi

Claude C. Hopkins by Tommy V. Smith

John E. Kennedy by Tommy V. Smith

Albert D. Lasker by Edd Applegate

Mary Georgene Berg Wells Lawrence by Deborah K. Morrison

Theodore F. MacManus by Tommy V. Smith

Harrison K. McCann by Leslie Cole, Charles S. Madden, and Richard W. Easley

David Ogilvy by Danal Terry

Alex Osborn by Donald Parente and John R. Osborn

Volney B. Palmer by BonnieVannatta

John E. Powers by Ted Curtis Smythe

Rosser Reeves by Tommy V. Smith

Helen Lansdowne Resor by Ann Maxwell Keding

Phyllis K. Robinson by Roxanne E. Neuberger-Lucchesi

George Presbury Rowell by Ted Curtis Smythe

Raymond Rubicam by Elsie S. Hebert

Maxwell Sackheim by Leonard J. Hooper

Victor O. Schwab by Wayne W. Melanson

Walter Dill Scott by Donald L. Thompson

Daniel Starch by Donald L. Thompson

J(ames) Walter Thompson by Donald L. Thompson

Jane Trahey by Ann Maxwell Keding

William D. Tyler by Edd Applegate

Charles LeRoy Whittier by Edd Applegate

Helen Rosen Woodward by Sharon S. Brock

James Webb Young by Elsie S. Herbert

John Orr Young by Carolyn Tripp

Bibliography

Index

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)