Adapt: Why Success Always Starts with Failure

Adapt: Why Success Always Starts with Failure

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by Tim Harford, Jonathan Keeble
     
 

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When faced with complex problems, we have all become accustomed to looking to our leaders to set out a plan of action, to blaze a path to success.In this groundbreaking work, Tim Harford shows us a new and inspiring approach to solving the most pressing problems in our lives. Harford argues that today’s challenges simply cannot be tackled with ready-made…  See more details below

Overview

When faced with complex problems, we have all become accustomed to looking to our leaders to set out a plan of action, to blaze a path to success.In this groundbreaking work, Tim Harford shows us a new and inspiring approach to solving the most pressing problems in our lives. Harford argues that today’s challenges simply cannot be tackled with ready-made solutions and expert opinions; the world has become far too unpredictable and profoundly complex. Instead, we must adapt. Deftly weaving together psychology, evolutionary biology, anthropology, physics, and economics, along with compelling stories of hard-won lessons learned in the field, Harford makes a passionate case for the importance of adaptive trial-and-error in tackling issues such as climate change, poverty, and the financial crisis.

Editorial Reviews

From the Publisher

“[Harford] offers a very useful guide for people preparing to live in the world as it really is.” —David Brooks, The New York Times

“Brainy . . . Harford has a knack for making complicated ideas sound simple.” —James Pressley, Bloomberg News

“Tim Harford's terrific new book urges us to understand profit from our muddling . . . Harford is a gifted writer whose prose courses swiftly and pleasurably. He has assembled a powerful combination of anecdotes and data to make a serious point: companies, governments and people must recognise the limits of their wisdom and embrace the muddling of mankind.” —Edward Glaeser, Financial Times

“Harford's case histories are well chosen and artfully told, making the book a delight to read. But its value is greater than that. Strand by strand, it weaves the stories into a philosophical web that is neat, fascinating and brilliant . . . It advances the subject as well as conveying it, drawing intriguing conclusions about how to run companies, armies and research labs.” —Matt Ridley, Nature

“One of the best writers who also happens to be an economist.” —Stephen Dubner, Freakonomics blog

“This is a brilliant and fascinating book--Harford's range of research is both impressive and inspiring, and his conclusions are provocative. The message about the need to accept failure has important implications, not just for policy making but also for people's professional and personal lives. It should be required reading for anyone serving in government, working at a company, trying to build a career or simply trying to navigate an increasingly complex world.” —Gillian Tett, author of Fool's Gold: The Inside Story of J.P. Morgan and How Wall St. Greed Corrupted Its Bold Dream and Created a Financial Catastrophe

“Harford's wide-ranging look at social adaptation is fresh, creative, and timely.” —Sheena Iyengar, author of The Art of Choosing

Adapt is a highly readable, even entertaining, argument against top-down design. It debunks the Soviet-Harvard command-and-control style of planning and approach to economic policies and regulations and vindicates trial and error (particularly the error part) as a means to economic and general progress. Very impressive!” —Nassim N. Taleb, Distinguised Professor of Risk Engineering, NYU-Poly Institute and author of The Black Swan

“Tim Harford has made a compelling and expertly informed case for why we need to embrace risk, failure, and experimentation in order to find great ideas that will change the world. I loved the book.” —Dan Ariely, author of Predictably Irrational and The Upside of Irrationality

“Tim Harford could well be Britain's Malcolm Gladwell. An entertaining mix of popular economics and psychology, this excellently written book contains fascinating stories of success and failure that will challenge your assumptions. Insightful and clever.” —Alex Bellos, author of Here's Looking at Euclid

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Product Details

ISBN-13:
9781611745023
Publisher:
HighBridge Company
Publication date:
05/17/2011
Edition description:
Unabridged; 10 hours
Product dimensions:
5.10(w) x 5.90(h) x 0.90(d)

Read an Excerpt

Adapting

‘The curious task of economics is to demonstrate to men how little they really know about what they imagine they can design.’

– Friedrich von Hayek

‘Cross the river by feeling for stones.’

– Attributed to Deng Xiaoping

 

1 ‘You could easily spend your life making a toaster’

The electric toaster seems a humble thing. It was invented in 1893, roughly halfway between the appearance of the light bulb and that of the aeroplane. This century-old technology is now a household staple. Reliable, efficient toasters are available for less than an hour’s wage.

 

Nevertheless, Thomas Thwaites, a postgraduate design student at the Royal College of Art in London, discovered just what an astonishing achievement the toaster is when he embarked on what he called the ‘Toaster Project’. Quite simply, Thwaites wanted to build a toaster from scratch. He started by taking apart a cheap toaster, to discover that it had over four hundred components and sub-components. Even the most primitive model called for:

 

Copper, to make the pins of the electric plug, the cord, and internal wires. Iron to make the steel grilling apparatus, and the spring to pop up the toast. Nickel to make the heating element. Mica (a mineral a bit like slate) around which the heating element is wound, and of course plastic for the plug and cord insulation, and for the all important sleek looking casing.

 

The scale of the task soon became clear. To get iron ore, Thwaites had to travel to an old mine in Wales that now serves as a museum. He tried to smelt the iron using fifteenth-century technology, and failed dismally. He fared no better when he replaced bellows with hairdryers and a leaf-blower. His next attempt was even more of a cheat: he used a recently patented smelting method and two microwave ovens, one of which perished in the attempt, to produce a coin-sized lump of iron.

 

Plastic was no easier. Thwaites tried but failed to persuade BP to fly him out to an offshore rig to collect some crude oil. His attempts to make plastic from potato starch were foiled by mould and hungry snails. Finally, he settled for scavenging some plastic from a local dump, melting it down and moulding it into a toaster’s casing. Other short cuts followed. Thwaites used electrolysis to obtain copper from the polluted water of an old mine in Anglesey, and simply melted down some commemorative coins to produce nickel, which he drew into wire using a specialised machine from the RCA’s jewellery department.

 

Such compromises were inevitable. ‘I realised that if you started absolutely from scratch, you could easily spend your life making a toaster,’ he admitted. Despite his Herculean efforts to duplicate the technology, Thomas Thwaites’s toaster looks more like a toaster-shaped birthday cake than a real toaster, its coating dripping and oozing like an icing job gone wrong. ‘It warms bread when I plug it into a battery,’ he told me, brightly. ‘But I’m not sure what will happen if I plug it into the mains.’ Eventually, he summoned up the courage to do so. Two seconds later, the toaster was toast.

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Meet the Author

TIM HARFORD is the Undercover Economist and Dear Economist columnist for the Financial Times. His writing has also appeared in Esquire, Forbes, New York, Wired, The Washington Post, and The New York Times. His previous books include The Undercover Economist and The Logic of Life.

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Adapt 4 out of 5 based on 0 ratings. 9 reviews.
Rolf Dobelli More than 1 year ago
No single, simple solution can solve the complex problems of today’s almost inconceivably complicated, interconnected world. Economist Tim Harford understands that evolution – gradual adaptive change – breeds far more success than revolution. In this thought-provoking book, Harford draws examples from multiple disciplines, illuminates the gap between how things work and how people think they work, and maintains reader interest with his entertaining style. getAbstract recommends Harford’s tactics for dealing with complexity to anyone who wants to think more clearly, assess policies or plan for the future.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
The book, in some way, complements "Learned optimism." Where Learned Optimism approached experimenting from the point of view of optimism n had gone further n advised the reader to choose optimism (experiment) if the cost of the action (the experiment) is small. While advocating pessimism if the cost of action is "too high". This of-course is a poor book review of both books. Overall I found the book easy n satisfying to read. --Avi Farah
Anonymous More than 1 year ago
The writer effectively captured the importance of learning and adaptating based on success and failure. Drawing parellels between the evolution and extinctions of businesses was particularly interesting yet entertaining.
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