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Adland: A Global History of Advertising
     

Adland: A Global History of Advertising

by Mark Tungate
 

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Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in

Overview

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Editorial Reviews

Publishers Weekly

In this heady, well-researched gem, British journalist Tungate (Fashion Brands) illustrates the history and globalization of the $400 billion a year advertising industry. Tungate begins by simultaneously addressing consumers' skepticism (or outright disdain) toward the "jargon, psychobabble and double talk of advertising" and advertisers' laudable financing of "a free, varied, democratic media," before hunting down the field's birth during the Industrial Revolution. He traces the industry from there through today's exploding media frontier of new global markets, viral advertising and seemingly infinite bandwidth. Along the way, he looks at trailblazers like Bill Bernbach and David Ogilvy, whose prosperous agencies and their offspring propelled advertising worldwide, and especially in the U.S., throughout the 20th century. He looks at key players, time periods and hot spots (Madison Avenue in the 1950s, Tokyo's Dentsu, the Omnicom megamerger) with snappy storytelling, interviews with bigwigs and bucketsful of trivia. Tungate argues effectively that the prevalence and effectiveness of a given country's advertising is commensurate with that country's entire economy; media enthusiasts and professionals will find this a handy, entertaining and insightful guide to the past and future of the ad world. (Sept.)

Copyright 2007 Reed Business Information
From the Publisher

"[A]n excellent introduction to the personalities, agencies, and trends that have shaped a hugely influential industry." --Library Journal, Sept 2007, starred review 

 
"[H]eady, well-researched gem... a handy, entertaining and insightful guide to the past and future of the ad world." --Publishers Weekly, August 2007, starred review

"Writing an entire history of advertising around the world is clearly an ambitious project.  Tungate pulls it off and has published a rare beast: a highly readable yarn that would also make a good textbook for aspiring ad folk." --Jonah Bloom, Advertising Age, Sept 2007

Lifelong Dewey - Gerard Nielsen

"[A] mesmerizing look at the history of advertising from the first major British agencies to the influences of Eastern advertisers to today’s Internet pioneers. ...For those who watch Mad Men, this book will reveal a lot of the behind the scenes history of great advertisements. ...Tungate’s research is undoubtedly thorough... That being said, it’s detailed and interesting and will get you thinking about the components of advertising and how that world interacts with your own. A delightful read."
Advertising Age - Jonah Bloom

"Writing an entire history of advertising around the world is clearly an ambitious project. Tungate pulls it off and has published a rare beast: a highly readable yarn that would also make a good textbook for aspiring ad folk."
SimonWakeman.com - Simon Wakeman
“[I]f you work in marketing or advertising, I’d recommend Adland as a great primer for the background to the way the advertising industry is today. Plus there’s plenty of great insights into how great campaigns came about that we can all learn from in our day-to-day work.”
Journal of Multidisciplinary Research - Editors' Choice Summer 2013

"[A] must-read for anyone interested in the advertising industry."
CHOICE - S.A. Schulman

"Adland...indeed is, a global history of advertising... Beginning with developments in the mid-9th century, the book traces the growth of advertising in the US as well as Europe, with individual chapters devoted to British, French, and Japanese advertising. ...a readable, well-designed book that will appeal to individuals with a special interest in advertising history. Summing Up: Recommended."
Journal of Multidisciplinary Research - Editors’ Choice Summer 2013

"[A] must-read for anyone interested in the advertising industry."

Product Details

ISBN-13:
9780749464325
Publisher:
Kogan Page, Ltd.
Publication date:
07/03/2013
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
288
File size:
692 KB

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From the Publisher
"Writing an entire history of advertising around the world is clearly an ambitious project.  Tungate pulls it off and has published a rare beast: a highly readable yarn that would also make a good textbook for aspiring ad folk." - Jonah Bloom, Advertising Age, Sept 2007

See an excerpt on the American Educational Foundation website!

Meet the Author

Mark Tungate is a British journalist based in Paris. He is the author of six books about branding and marketing including Fashion Brands and The Escape Industry, both published by Kogan Page. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times. He also has a weekly column in the French marketing journal Strategies. Alongside his writing, he heads the jury of the Epica Awards.
Mark Tungate is the author of the bestselling book Fashion Brands, as well as Adland - A Global History of Advertising, Branded Male, and Luxury World. His latest book is Branded Beauty - How Marketing Changed the Way We Look. Mark is a journalist specializing in branding and communication. Based in Paris, he has a weekly column in the French media magazine Stratégies, and writes regularly about advertising, style and popular culture for the trends intelligence service Stylus.com. His work has appeared in national newspapers such as The Times, The Independent, The Financial Times and The Telegraph. He is also the author of The Epica Book, an annual review of the best European advertising. He has addressed conferences around the world and has been on the juries of several advertising competitions.

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