Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society / Edition 3

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society / Edition 3

by Arthur Asa Berger
     
 

ISBN-10: 0742554449

ISBN-13: 9780742554443

Pub. Date: 03/15/2007

Publisher: Rowman & Littlefield Publishers, Inc.

Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising…  See more details below

Overview

Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features up-to-date examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing-and comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.

About the Author:
Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University

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Product Details

ISBN-13:
9780742554443
Publisher:
Rowman & Littlefield Publishers, Inc.
Publication date:
03/15/2007
Edition description:
3rd Edition
Pages:
244
Product dimensions:
6.05(w) x 9.21(h) x 0.57(d)

Table of Contents

Preface
Acknowledgments
1Advertising in American Society1
2Consumer Cultures25
3Advertising and the Communication Process45
4Running It Up a Flagpole to See If Anyone Salutes59
5Sexuality and Advertising73
6Political Advertising87
7The Marketing Society101
8Analyzing Print Advertisements or: Six Ways of Looking at a Fidji Perfume Advertisement123
9Analyzing Television Commercials: The Macintosh "1984" Commercial139
10Where Next?161
Appendix167
Glossary171
Bibliography189
Index193
About the Author197

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