Advanced Marketing Research / Edition 1

Advanced Marketing Research / Edition 1

by Richard Bagozzi
     
 

ISBN-10: 1557865493

ISBN-13: 9781557865496

Pub. Date: 07/27/1994

Publisher: Wiley

Advanced Marketing Research is a companion volume to Richard Bagozzi's  Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.
Each chapter begins with a historical development of the topical area before moving on to advanced issues and

Overview

Advanced Marketing Research is a companion volume to Richard Bagozzi's  Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.
Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.

Product Details

ISBN-13:
9781557865496
Publisher:
Wiley
Publication date:
07/27/1994
Pages:
428
Product dimensions:
7.50(w) x 9.20(h) x 0.90(d)

Table of Contents

1. Advanced Topics in Structural Equation Models: Richard P. Bagozzi and Youjae yi.

2. Partial Least Squares: Claes Fornell.

3. Multidimensional Scaling: Wayne De Sarbo.

4. Cluster Analyses: Phipps Arabie.

5. Correspondence Analysis: Donna Hoffman.

6. Cojoint Analysis: Jordan Louviere.

7. Multivariate Analysis of Qualitative Data: Jay Magidson and David Rindskopf.

8. Chi-Square Interaction Detection: Hay Magidson.

9. Latent Class Analysis: William Dillan.

10. Research Utilization: Gerald Zaltman.

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