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More About This Book

Overview

Get the latest information about using the #1 web analytics tool from this fully updated guide

Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.

  • Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users
  • Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports
  • Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms
  • Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more

Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.

Product Details

  • ISBN-13: 9780470562314
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 3/15/2010
  • Edition number: 2
  • Pages: 528
  • Sales rank: 530,368
  • Product dimensions: 7.30 (w) x 9.10 (h) x 0.80 (d)

Meet the Author

Brian Clifton, Ph.D., is an internationally recognized Google Analytics expert who consults on website performance optimization for global clients. As the former head of web analytics for Google Europe, Middle East, and Africa, he defined the strategy for adoption and built a team of pan-European product specialists. Brian speaks at industry conferences, writes regularly on his Measuring Success blog (www.advanced-web-metrics.com/blog), and wrote the first edition of this book.

Table of Contents

Foreword.

Introduction.

Part I: Measuring Success.

1 Why Understanding Your Web Traffic Is Important to Your Business.

2 Available Methodologies.

3 Where Google Analytics Fits.

Part II: Using Google Analytics Reports.

4 Using the Google Analytics Interface.

5 Top 10 Reports Explained

Part III: Implementing Google Analytics.

6 Getting Started.

7 Advanced Implementation.

8 Best Practices Configuration Guide.

9 Google Analytics Hacks.

Part IV: Using Visitor Data to Drive Website Improvement.

10 Focusing on Key Performance Indicators.

11 Real-World Tasks.

12 Integrating Google Analytics Data with Third-Party Systems.

Appendix A Regular Expression Overview.

Understanding the Fundamentals.

Regex Examples.

Appendix B Useful Tools.

Tools to Audit Your GATC Deployment.

Firefox Add-ons.

Desktop Helper Applications.

Appendix C Recommended Further Reading.

Books on Web Analytics and Related Areas.

Web Resources.

Blog Roll for Web Analytics.

Index.

Customer Reviews
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  • Anonymous

    Posted January 19, 2011

    Nook version is $10 more than print version! Kindle is $12 less!

    I did not read this book but just the fact that the e version is $10 more than the print version is enough to give it one star. Can anyone explain the thinking behind making a product that requires no additional materials, shipping, storage, etc, more expensive than the print version?

    So, if you spend quite a bit of money on a Nook, then as your reward, you get to pay more for your ebooks than the print version. Come on B&N, you can do better than that. Of course there's always the Kindle and Kindle apps. FYI the Kindle version of this ebook is $12 cheaper than here.

    0 out of 2 people found this review helpful.

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  • Posted July 26, 2009

    more from this reviewer

    The Challenge of Acting on Web Analytics

    Brian Clifton, who is deeply involved with web analytics at Google, usually succeeds in his endeavor to make Google Analytics accessible to an audience who is not just made up of webmasters. Chapter 9 called "Google Analytical Hacks" is probably by far the most challenging chapter for a non-technical audience. Mr. Clifton is very straightforward on this subject. He assumes that his readers have an in-depth knowledge of JavaScript.

    Whoever reads this book will realize how much data Google Analytics can yield. Of course, data overkill can lead to analysis paralysis. For this reason, Mr. Clifton emphasizes that acting on the data is the single most important aspect of web analytics. Yet it is this that most people do not achieve. Furthermore, Bill Hunt, CEO of Global Strategies International, who Mr. Clifton quotes at the beginning of his book, observes: "Eight out of 10 implementations of web analytics solutions are incorrectly set up." Search engine and web site optimization requires time and resources dedicated to this endeavor.

    In conclusion, Mr. Clifton shows with success how web analytics can be used to improve the key performance indicators for one's online success without minimizing the amount of work required to get it done.

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  • Anonymous

    Posted November 7, 2011

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