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Covering the very latest version of Google Analytics (GA), the third edition of this bestseller features more ROI-building tips and techniques than ever. Want to become proficient using all of Google Analytics' powerful capabilities and reports? Measure the performance of your campaigns in real time? Discover the best way to track social and mobile visitors? Evaluate the impact of multichannel marketing? You'll find all this and ...
Covering the very latest version of Google Analytics (GA), the third edition of this bestseller features more ROI-building tips and techniques than ever. Want to become proficient using all of Google Analytics' powerful capabilities and reports? Measure the performance of your campaigns in real time? Discover the best way to track social and mobile visitors? Evaluate the impact of multichannel marketing? You'll find all this and more in this complete practitioner's guide. Learn how to use GA's new features, why to use them, and how to apply everything Google Analytics has to offer to improve your website, your brand, and your bottom line.
It would be a cliché to say Brian Clifton knows Google Analytics like the back of his hand. But he does. So if there is only one book you can buy on Google Analytics . . . buy this book and you'll be on your way to being an analysis ninja!"
—Avinash Kaushik, author of Web Analytics 2.0 and Digital Marketing Evangelist, Google
A must-read if you're playing in the big leagues."
—Chris Sherman, Executive Editor, Search Engine Land
A great practitioners resource that not only covers the technical details for a best practice setup, but also ties it back to the business objectives."
—Sara Andersson, Founder of Search Integration AB and Chairperson, Search Engine Marketing Professional Organization (SEMP), Scandinavia
With a good mix of concepts, examples and how-to's, the book structure and writing style will please both marketers and technically inclined analysts, and even help reconcile both universes."
—Stéphane Hamel, Director of Strategic Services, Cardinal Path
Part I Measuring Success 1
Chapter 1 Why Understanding Your Web Traffic Is Important to Your Business 3
Chapter 2 Available Methodologies and Their Accuracy 23
Chapter 3 Google Analytics Features, Benefits, and Limitations 53
Part II Using Google Analytics Reports 87
Chapter 4 Using the Google Analytics Interface 89
Chapter 5 Reports Explained 117
Part III Implementing Google Analytics 163
Chapter 6 Getting Started: Initial Setup 165
Chapter 7 Advanced Implementation 207
Chapter 8 Best Practices Configuration Guide 267
Chapter 9 Google Analytics Customizations 315
Part IV Using Visitor Data to Drive Website Improvement 357
Chapter 10 Focusing on Key Performance Indicators 359
Chapter 11 Real-World Tasks 417
Chapter 12 Integrating Google Analytics with Third-Party Applications 503
Appendix A Regular Expression Overview 543
Appendix B Useful Tools 551
Appendix C Recommended Further Reading 557
Posted July 26, 2009
Whoever reads this book will realize how much data Google Analytics can yield. Of course, data overkill can lead to analysis paralysis. For this reason, Mr. Clifton emphasizes that acting on the data is the single most important aspect of web analytics. Yet it is this that most people do not achieve. Furthermore, Bill Hunt, CEO of Global Strategies International, who Mr. Clifton quotes at the beginning of his book, observes: "Eight out of 10 implementations of web analytics solutions are incorrectly set up." Search engine and web site optimization requires time and resources dedicated to this endeavor.
In conclusion, Mr. Clifton shows with success how web analytics can be used to improve the key performance indicators for one's online success without minimizing the amount of work required to get it done.
4 out of 5 people found this review helpful.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted January 19, 2011
I did not read this book but just the fact that the e version is $10 more than the print version is enough to give it one star. Can anyone explain the thinking behind making a product that requires no additional materials, shipping, storage, etc, more expensive than the print version?
So, if you spend quite a bit of money on a Nook, then as your reward, you get to pay more for your ebooks than the print version. Come on B&N, you can do better than that. Of course there's always the Kindle and Kindle apps. FYI the Kindle version of this ebook is $12 cheaper than here.
2 out of 11 people found this review helpful.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted November 7, 2011
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Posted October 29, 2012
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