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Advanced Metrics with Google Analytics begins by looking at today’s web analytics principles before providing a detailed best-practices installation guide that covers such advanced topics as how to set it up to track dynamic web pages, banners, outgoing links, and contact forms. The book then explains how to use GA to better understand web sites by exploring such real-world scenarios as optimizing pay-per-click accounts, tracking offline spending, and using ad version testing. Brian then explores advanced setups and hacks for configuring goals, filters, and segmenting visitor types before teaching readers how to identify, extract, and report on the most important aspects of the collected data. A chapter of case studies shows how real companies have used GA to improve their business followed by exercises to help readers put into practice what they’ve just read.
Packed with definitions, tactics, techniques, and workarounds, this book’s best-practices and advanced implementation and usage techniqueswill empower everyone to use Google Analytics to improve their web site.
Part I Measuring Success 1
Chapter 1 Why Understanding Your Web Traffic Is Important to Your Business 3
Chapter 2 Available Methodologies and Their Accuracy 23
Chapter 3 Google Analytics Features, Benefits, and Limitations 53
Part II Using Google Analytics Reports 87
Chapter 4 Using the Google Analytics Interface 89
Chapter 5 Reports Explained 117
Part III Implementing Google Analytics 163
Chapter 6 Getting Started: Initial Setup 165
Chapter 7 Advanced Implementation 207
Chapter 8 Best Practices Configuration Guide 267
Chapter 9 Google Analytics Customizations 315
Part IV Using Visitor Data to Drive Website Improvement 357
Chapter 10 Focusing on Key Performance Indicators 359
Chapter 11 Real-World Tasks 417
Chapter 12 Integrating Google Analytics with Third-Party Applications 503
Appendix A Regular Expression Overview 543
Appendix B Useful Tools 551
Appendix C Recommended Further Reading 557
Posted July 26, 2009
Whoever reads this book will realize how much data Google Analytics can yield. Of course, data overkill can lead to analysis paralysis. For this reason, Mr. Clifton emphasizes that acting on the data is the single most important aspect of web analytics. Yet it is this that most people do not achieve. Furthermore, Bill Hunt, CEO of Global Strategies International, who Mr. Clifton quotes at the beginning of his book, observes: "Eight out of 10 implementations of web analytics solutions are incorrectly set up." Search engine and web site optimization requires time and resources dedicated to this endeavor.
In conclusion, Mr. Clifton shows with success how web analytics can be used to improve the key performance indicators for one's online success without minimizing the amount of work required to get it done.
4 out of 5 people found this review helpful.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted January 19, 2011
I did not read this book but just the fact that the e version is $10 more than the print version is enough to give it one star. Can anyone explain the thinking behind making a product that requires no additional materials, shipping, storage, etc, more expensive than the print version?
So, if you spend quite a bit of money on a Nook, then as your reward, you get to pay more for your ebooks than the print version. Come on B&N, you can do better than that. Of course there's always the Kindle and Kindle apps. FYI the Kindle version of this ebook is $12 cheaper than here.
2 out of 12 people found this review helpful.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted November 7, 2011
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Posted October 29, 2012
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