Advanced Web Metrics with Google Analytics [NOOK Book]

Overview

Get the latest information about using the #1 web analytics tool from this fully updated guide

Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods...

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Advanced Web Metrics with Google Analytics

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Overview

Get the latest information about using the #1 web analytics tool from this fully updated guide

Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.

  • Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users
  • Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports
  • Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms
  • Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more

Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.

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Product Details

  • ISBN-13: 9781118239582
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 3/30/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 3
  • Pages: 600
  • Sales rank: 325,789
  • File size: 17 MB
  • Note: This product may take a few minutes to download.

Meet the Author

Brian Clifton, PhD, is an internationally recognized web analytics expert who specializes in performance optimization using Google Analytics for a variety of high-profile brands. He formerly led the Google Web Analytics team for Europe, the Middle East, and Africa, and he initiated and helped launch the online learning center for the Google Analytics Individual Qualification (GAIQ). Brian regularly speaks at industry trade shows, maintains the popular blog Measuring Success (advanced-web-metrics.com/blog/), and wrote the previous two editions of this book, which are used by students and professionals worldwide.
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Table of Contents

Foreword xix

Introduction xxi

Part I Measuring Success 1

Chapter 1 Why Understanding Your Web Traffic Is Important to Your Business 3

Chapter 2 Available Methodologies and Their Accuracy 23

Chapter 3 Google Analytics Features, Benefits, and Limitations 53

Part II Using Google Analytics Reports 87

Chapter 4 Using the Google Analytics Interface 89

Chapter 5 Reports Explained 117

Part III Implementing Google Analytics 163

Chapter 6 Getting Started: Initial Setup 165

Chapter 7 Advanced Implementation 207

Chapter 8 Best Practices Configuration Guide 267

Chapter 9 Google Analytics Customizations 315

Part IV Using Visitor Data to Drive Website Improvement 357

Chapter 10 Focusing on Key Performance Indicators 359

Chapter 11 Real-World Tasks 417

Chapter 12 Integrating Google Analytics with Third-Party Applications 503

Appendix A Regular Expression Overview 543

Appendix B Useful Tools 551

Appendix C Recommended Further Reading 557

Index 561

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Customer Reviews

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Sort by: Showing all of 4 Customer Reviews
  • Posted July 26, 2009

    more from this reviewer

    The Challenge of Acting on Web Analytics

    Brian Clifton, who is deeply involved with web analytics at Google, usually succeeds in his endeavor to make Google Analytics accessible to an audience who is not just made up of webmasters. Chapter 9 called "Google Analytical Hacks" is probably by far the most challenging chapter for a non-technical audience. Mr. Clifton is very straightforward on this subject. He assumes that his readers have an in-depth knowledge of JavaScript.

    Whoever reads this book will realize how much data Google Analytics can yield. Of course, data overkill can lead to analysis paralysis. For this reason, Mr. Clifton emphasizes that acting on the data is the single most important aspect of web analytics. Yet it is this that most people do not achieve. Furthermore, Bill Hunt, CEO of Global Strategies International, who Mr. Clifton quotes at the beginning of his book, observes: "Eight out of 10 implementations of web analytics solutions are incorrectly set up." Search engine and web site optimization requires time and resources dedicated to this endeavor.

    In conclusion, Mr. Clifton shows with success how web analytics can be used to improve the key performance indicators for one's online success without minimizing the amount of work required to get it done.

    4 out of 5 people found this review helpful.

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  • Anonymous

    Posted January 19, 2011

    Nook version is $10 more than print version! Kindle is $12 less!

    I did not read this book but just the fact that the e version is $10 more than the print version is enough to give it one star. Can anyone explain the thinking behind making a product that requires no additional materials, shipping, storage, etc, more expensive than the print version?

    So, if you spend quite a bit of money on a Nook, then as your reward, you get to pay more for your ebooks than the print version. Come on B&N, you can do better than that. Of course there's always the Kindle and Kindle apps. FYI the Kindle version of this ebook is $12 cheaper than here.

    2 out of 11 people found this review helpful.

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  • Anonymous

    Posted November 7, 2011

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    Posted October 29, 2012

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