Advances in Business and Management Forecasting
The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making). The focus of the research annual is applications - and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.
1117100921
Advances in Business and Management Forecasting
The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making). The focus of the research annual is applications - and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.
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Advances in Business and Management Forecasting

Advances in Business and Management Forecasting

Advances in Business and Management Forecasting

Advances in Business and Management Forecasting

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Overview

The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making). The focus of the research annual is applications - and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.

Product Details

ISBN-13: 9781848555488
Publisher: Emerald Group Publishing Limited
Publication date: 05/08/2009
Series: Advances in Business and Management Forecasting , #6
Pages: 270
Product dimensions: 5.98(w) x 9.02(h) x 0.98(d)

About the Author

Kenneth D. Lawrence is a Professor of Management Science and Business Analytics at the Tuchman School of Management at the New Jersey Institute of Technology. Dr. Lawrence's professional employment includes over 20 years of technical management experience with AT&T as Director, Decision Support Systems and Marketing Demand Analysis, Hoffmann-La Roche, Inc., Prudential Insurance, and the U. S. Army in forecasting, marketing planning and research, statistical analysis and operations research. His professional experience is reflected in his research which has been cited in 267 journals, including: Computers and Operations Research, International Journal of Forecasting and the Journal of Marketing
Ronald Klimberg is a Professor in the Decision and System Sciences Department of the Haub School of Business at Saint Joseph's University. He received his B.S. in Information Systems from the University of Maryland, his M.S. in Operations Research from George Washington University, and his Ph.D. in Systems Analysis and Economics for Public Decision-Making from the Johns Hopkins University. Ron was the 2007 recipient of the Tengelmann Award for his excellence in scholarship, teaching, and research. His research has been focused in the areas of efficiency analysis, forecasting, location, multiple criteria problems and visualizations.

Table of Contents

Competitive set forecasting in the hotel industry with an application to hotel revenue management.

Predicting high-tech stock returns with financial performance measures: Evidence from Taiwan.

Forecasting informed trading at merger announcements: The use of liquidity trading.

Using data envelopment analysis (DEA) to forecast bank performance.

Forecasting demand using partially accumulated data.

Forecasting new adoptions: A comparative evaluation of three techniques of parameter estimation.

The use of a flexible diffusion model for forecasting national-level mobile telephone and internet diffusion.

Forecasting household response in database marketing: A latent trait approach.

A new basis for measuring and evaluating forecasting models.

Forecasting using internal markets, Delphi, and other approaches: The knowledge distribution grid.

The effect of correlation between demands on hierarchical forecasting.

Econometric count data forecasting and data mining (cluster analysis) applied to stochastic demand in truckload routing.

Two-attribute warranty policies under consumer preferences of usage and claims execution.

A dual transportation problem analysis for facility expansion/contraction decisions: A tutorial.

Make-to-order product demand forecasting: Exponential smoothing models with neural network correction.

List of Contributors.

EDITORIAL BOARD.

Advances in business and management forecasting.

Advances in business and management forecasting volume 6.

Copyright page.

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