Advances in Telephone Survey Methodology / Edition 1

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Over the past fifteen years, advances in technology have transformed the field of survey methodology, from how interviews are conducted to the management and analysis of compiled data. Advances in Telephone Survey Methodology is an all-encompassing and authoritative resource that presents a theoretical, methodological, and statistical treatment of current practices while also establishing a discussion on how state-of-the-art developments in telecommunications have and will continue to revolutionize the telephone survey process.

Seventy-five prominent international researchers and practitioners from government, academic, and private sectors have collaborated on this pioneering volume to discuss basic survey techniques and introduce the future directions of the telephone survey. Concepts and findings are organized in four parts-sampling and estimation, data collection, operations, and nonresponse-equipping the reader with the needed practical applications to approach issues such as choice of target population, sample design, questionnaire construction, interviewing training, and measurement error. The book also introduces important topics that have been overlooked in previous literature, including: The impact of mobile telephones on telephone surveys and the rising presence of mobile-only households worldwide, The design and construction of questionnaires using Computer Assisted Telephone Interviewing (CATI) software, The emerging use of wireless communication and Voice over Internet Protocol (VoIP) versus the telephone, Methods for measuring and improving interviewer performance and productivity, Privacy, confidentiality, and respondent burden as main factors in telephone surveynonresponse, Procedures for the adjustment of nonresponse in telephone surveys, In-depth reviews of the literature presented along with a full bibliography, assembled from references throughout the world.

Advances in Telephone Survey Methodology is an indispensable reference for survey researchers and practitioners in almost any discipline involving research methods such as sociology, social psychology, survey methodology, and statistics. This book also serves as an excellent text for courses and seminars on survey methods at the undergraduate and graduate levels.

About the Author:
James M. Lepkowski, PhD, is Professor of Biostatistics and Research Professor at the Institute for Social Research at the University of Michigan

About the Author:
Clyde Tucker, PhD, is Senior Survey Methodologist at the U.S. Bureau of Labor Statistics in Washington, D.C.

About the Author:
J. Michael Brick, PhD, is Director of the Survey Methods Unit at Westat, Inc., in Rockville, Maryland

About the Author:
Edith D. de Leeuw, PhD, is Associate Professor in the Department of Methodology and Statistics at Utrecht University in the Netherlands

About the Author:
Lilli Japec, PhD, is Senior Statistician at Statistics Sweden

About the Author:
Paul J. Lavrakas, PhD, is Vice President and Senior Research Methodologist at Nielsen Media Research in New York, New York

About the Author:
Michael W. Link, PhD, is Senior Survey Methodologist at the Centers for Disease Control and Prevention in Atlanta, Georgia

About the Author:
Roberta L. Sangster, PhD, is Research Statistician at the U.S. Bureau of Labor Statistics in Washington, D.C.

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Editorial Reviews

From the Publisher

“The goals of this book are to bring together both the state-of-the-art research and everyday practical applications that are concerned with telephone survey methodology in order to stimulate further discussion. It will be an integrated volume representing theoretical, methodological and statistical contributions to the field.” (Zentralblatt Math, 1 October 2013)

“I recommend anyone in the business of doing telephone surveys to have ready access to this book. Anyone doing a one-off telephone survey would also benefit from reading many of the chapters. I alsorecommend that users of telephone survey data read chapters in Parts 2 and 3.” (Significance, 1 March 2010)

"Advances in Telephone Survey Methodology is an indispensible reference for survey researchers and practioners in almost any discipline involving research methods such sociology, social psychology, survey methodology, and statistics. This book also serves as an excellent text for courses and seminars on survey methods at the undergraduate and graduate levels." (Mathematical Reviews, Issue 2009f)

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Product Details

Table of Contents

Contributors     xi
Perspectives on Telephone Survey Methodology
Telephone Survey Methods: Adapting to Change   Clyde Tucker   James M. Lepkowski     3
Sampling and Estimation
Sampling and Weighting in Household Telephone Surveys   William D. Kalsbeek   Robert P. Agans     29
Recent Trends in Household Telephone Coverage in the United States   Stephen J. Blumberg   Julian V. Luke   Marcie L. Cynamon   Martin R. Frankel     56
The Influence of Mobile Telephones on Telephone Surveys   Vesa Kuusela   Mario Callegaro   Vasja Vehovar     87
Methods for Sampling Rare Populations in Telephone Surveys   Ismael Flores Cervantes   Graham Kalton     113
Multiplicity-Based Sampling for the Mobile Telephone Population: Coverage, Nonresponse, and Measurement Issues   Robert Tortora   Robert M. Groves   Emilia Peytcheva     133
Multiple Mode and Frame Telephone Surveys   J. Michael Brick   James M. Lepkowski     149
Weighting Telephone Samples Using Propensity Scores   Sunghee Lee   Richard Valliant     170
Data Collection
Interviewer Error and Interviewer Burden   Lilli Japec     187
Cues of CommunicationDifficulty in Telephone Interviews   Frederick G. Conrad   Michael F. Schober   Wil Dijkstra     212
Oral Translation in Telephone Surveys   Janet Harkness   Nicole Schoebi   Dominique Joye   Peter Mohler   Timo Faass   Dorothee Behr     231
The Effects of Mode and Format on Answers to Scalar Questions in Telephone and Web Surveys   Leah Melani Christian   Don A. Dillman   Jolene D. Smyth     250
Visual Elements of Questionnaire Design: Experiments with a CATI Establishment Survey   Brad Edwards   Sid Schneider   Pat Dean Brick     276
Mode Effects in the Canadian Community Health Survey: A Comparison of CATI and CAPI   Yves Beland   Martin St-Pierre     297
Establishing a New Survey Research Call Center   Jenny Kelly   Michael W. Link   Judi Petty   Kate Hobson   Patrick Cagney     317
CATI Sample Management Systems   Sue Ellen Hansen     340
Measuring and Improving Telephone Interviewer Performance and Productivity   John Tarnai   Danna L. Moore     359
Telephone Interviewer Voice Characteristics and the Survey Participation Decision   Robert M. Groves   Barbara C. O'Hare   Dottye Gould-Smith   Jose Benki   Patty Maher     385
Monitoring Telephone Interviewer Performance   Kenneth W. Steve   Anh Thu Burks   Paul J. Lavrakas   Kimberly D. Brown   J. Brooke Hoover     401
Accommodating New Technologies: Mobile and VoIP Communication   Charlotte Steeh   Linda Piekarski     423
Privacy, Confidentiality, and Respondent Burden as Factors in Telephone Survey Nonresponse   Eleanor Singer   Stanley Presser     449
The Use of Monetary Incentives to Reduce Nonresponse in Random Digit Dial Telephone Surveys   David Cantor   Barbara C. O'Hare   Kathleen S. O'Connor     471
The Causes and Consequences of Response Rates in Surveys by the News Media and Government Contractor Survey Research Firms   Allyson L. Holbrook   Jon A. Krosnick   Alison Pfent     499
Response Rates: How have they Changed and Where are they Headed?   Michael P. Battaglia   Meena Khare   Martin R. Frankel   Mary Cay Murray   Paul Buckley   Saralyn Peritz     529
Aspects of Nonresponse Bias in RDD Telephone Surveys   Jill M. Montaquila   J. Michael Brick   Mary C. Hagedorn   Courtney Kennedy   Scott Keeter     561
Evaluating and Modeling Early Cooperator Effects in RDD Surveys   Paul P. Biemer   Michael W. Link     587
References     619
Index     679
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