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The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising / Edition 1
     

The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising / Edition 1

by Erik Du Plessis
 

ISBN-10: 074945024X

ISBN-13: 9780749450243

Pub. Date: 08/01/2008

Publisher: Kogan Page, Ltd.

* Draws on the very latest research into the workings of the human brain

Overview

* Draws on the very latest research into the workings of the human brain

Product Details

ISBN-13:
9780749450243
Publisher:
Kogan Page, Ltd.
Publication date:
08/01/2008
Edition description:
Reprint
Pages:
256
Product dimensions:
6.10(w) x 9.20(h) x 0.80(d)

Table of Contents

How advertisements work; Psychologists' models of learning and memory; Learning and emotion; Advertising, learning and memory; What ad-liking means; Recognition, recall and persuasion; Advertisement memories and brand linkage; Exposing the consumer to the advertising; The mental world of brands and the objective of advertising.

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