The Advertising Age Encyclopedia of Advertising

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Overview

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website.

Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

"The first comprehensive resource on this central element of our culture, this work is a valuable tool for students in a variety of disciplines, professionals in the field, and nostalgia seekers. Selected color plates complement entries on major advertising agencies and classic campaigns. There is also substantive coverage of issues such as the representation of women and ethnic minorities as well as professional ethics."--"The Top 20 Reference Titles of the Year," American Libraries, May 2004.

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Editorial Reviews

From the Publisher

"This remarkably illustrated, three-volume work holds considerable worth for business historians and others... A rich treasure trove." -- Enterprise & Society
"This excellent encyclopedia fills a significant gap." -- Library Journal, Best Reference Source 2003

"Well-researched, thorough, and fascinating, it belongs in all business collections and most academic and large public libraries." -- Booklist/RBB (starred review)

"Represents a milestone in the scholarly treatment of advertising history... The first thing of its kind... Delightfully rich detail can be found... Highly recommended. Academic, general, and professional readers." -- Choice

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Product Details

  • ISBN-13: 9781579581725
  • Publisher: Taylor & Francis
  • Publication date: 11/28/2002
  • Edition description: ILLUSTRATED
  • Pages: 2000
  • Product dimensions: 8.90 (w) x 11.40 (h) x 3.60 (d)

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