Advertising and Consumer Citizenship: Gender, Images and Rights

by Anne M. Cronin

Overview

Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:
* Sex
* Class
* Race.
It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.

Product Details

ISBN-13:	9780415223232
Publisher:	Taylor & Francis
Publication date:	10/23/2000
Series:	Transformations , #8
Pages:	192
Product dimensions:	6.12(w) x 9.19(h) x (d)

About the Author

Anne M. Cronin

Table of Contents

Introduction 1. The Individual, the Citizen and the Consumer 2. Advertising Knowledges 3. Advertising, Texts and Textual Strategies 4. Branding Vision: Advertising, Time and Privilege 5. Female Visions: Advertising, Women and Narrative 6. Visual Epistemologies and New Consumer Rights