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From the Publisher"This collection...was designed with the student in mind."
"Turow and McAllister have done a masterful job of collecting key works on advertising and consumer culture. A wonderful resource for a wide range of classes in media studies and beyond."
-Janet Wasko, University of Oregon
"The Advertising and Consumer Culture Reader offers a comprehensive assessment of the indelible impact that the marketing of consumer brands has on identity and interactivity in the modern age. The publication of this engaging and intellectually rigorous collection of essays could not arrive at a more appropriate time. With the strategies for monetizing—and mobilizing—global media audiences in the midst of thorough reformulation, this anthology will prove to be a valuable resource for anyone interested in charting how these accelerating trends are converging to transform our world."
-Christopher H. Smith, USC Annenberg School for Communication