Advertising and Integrated Brand Promotion (International Edition) / Edition 4

Advertising and Integrated Brand Promotion (International Edition) / Edition 4

by Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
     
 

ISBN-10: 032431132X

ISBN-13: 9780324311327

Pub. Date: 11/01/2005

Publisher: Cengage Learning

Product Details

ISBN-13:
9780324311327
Publisher:
Cengage Learning
Publication date:
11/01/2005
Edition description:
Older Edition

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