Advertising and Popular Culture

by Jib Fowles

Overview

Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising. The author also provides a criti

Product Details

ISBN-13:	9780803954830
Publisher:	SAGE Publications
Publication date:	01/23/1996
Series:	Feminist Perspective on Communication , #5
Edition description:	New Edition
Pages:	296
Product dimensions:	5.50(w) x 8.50(h) x 0.67(d)

Table of Contents

Energizers
Origins
Flagrant Criticisms
The Dynamics behind the Advertisement
The Dynamics of Popular Culture
Exchanges
The Surface of the Advertisement, Composed and Consumed
Deciphering Advertisements
Mixed Receptions
The Project of the Self
In Perspective

Editorial Reviews

The cross fertilization of popular culture and advertising is the subject of Fowles' (media studies, U. of Houston-Clear Lake) analysis of the imagery and business of American advertising. The author traces the history of advertising from the late 19th century, the development of advertising agencies, consumer culture, and the major themes in advertising today--illustrated by familiar campaign personalities and products like the Energizer bunny, and an inside look at what Jordache Jeans is really trying to sell. Paper edition (5483-2), $22.95. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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