Advertising and Popular Culture / Edition 1

Advertising and Popular Culture / Edition 1

by Jib Fowles
     
 

ISBN-10: 0803954832

ISBN-13: 9780803954830

Pub. Date: 01/23/1996

Publisher: SAGE Publications

Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses

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Overview

Advertising has permeated our popular culture as much as any other aspect of the media. This comprehensive text provides a balanced analysis of advertising - as a business practice and as a creator of symbolic environments. The critique reflects current theories on advertising by illustrating how it both draws from and contributes to popular culture, and uses specific excerpts from advertising campaigns to illustrate this point. The book traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies and the creation of a consumer culture to an exploration of the major themes of American advertising. The author also provides a criti

Product Details

ISBN-13:
9780803954830
Publisher:
SAGE Publications
Publication date:
01/23/1996
Series:
Feminist Perspective on Communication Series, #5
Edition description:
New Edition
Pages:
296
Product dimensions:
5.50(w) x 8.50(h) x 0.67(d)

Table of Contents

Energizers
Origins
Flagrant Criticisms
The Dynamics behind the Advertisement
The Dynamics of Popular Culture
Exchanges
The Surface of the Advertisement, Composed and Consumed
Deciphering Advertisements
Mixed Receptions
The Project of the Self
In Perspective

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