Advertising And Popular Culture

Overview

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions in advertising; nineteenth-century trade cards; T-shirt messages; advertising in the twenty-first century; and the changing male image in advertising.

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Overview

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions in advertising; nineteenth-century trade cards; T-shirt messages; advertising in the twenty-first century; and the changing male image in advertising.

Read More Show Less

Product Details

  • ISBN-13: 9780879725280
  • Publisher: University of Wisconsin Press
  • Publication date: 6/15/1992
  • Edition description: 1
  • Pages: 174
  • Product dimensions: 8.25 (w) x 11.00 (h) x 0.37 (d)

Table of Contents

Introduction
1 Advertising Is Everywhere 1
Conventional and Alternative Advertising Media: Two Views, Two Purposes 3
2 Subliminal Perception and Other Comment and Crititism in Advertising 22
A Critique of Advertising: Stuart Chase on the "Godfather of Waste" 23
Postum, Post Toasties and Patriotism 29
Images of Yuppies in Popular Advertisements of the 1980s 47
Subliminal Seduction: Real or Imagined? 56
3 Unusual Advertising Forms and Uses 63
Advertising Trade Cards: Nineteenth Century Showcases 64
T-Shirt Messages: Fortune or Folly for Advertisers? 73
Mona Lisa Meets Madison Avenue: Advertising Spoofs of A Cultural Icon 83
4 Specialized Advertising Forms and Applications 93
The Serialized Mini-Drama: A New Trend in Advertising 94
Trends for the Twenty-First Century: The Senior Boom 103
Language and Perfume: A Study of Symbol-Formation 109
Humor in Advertising: It's Funny Business 115
The Golliwog: Innocent Doll to Symbol of Racism 124
5 Gender and Advertising 133
The Existence and Effectiveness of Sexual Content in Advertising 134
Male Parent Images in Advertising 141
Changing Male Image in Advertising: An Investigation 146
Contributors 160
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