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Advertising and Popular Culture: Studies in Variety and Versatility
     

Advertising and Popular Culture: Studies in Variety and Versatility

by Sammy R. Danna
 

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Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions in advertising; nineteenth-century trade cards; T-shirt messages; advertising in the twenty-first century; and the changing male image in advertising.

Overview

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaining works on subliminal perceptions in advertising; nineteenth-century trade cards; T-shirt messages; advertising in the twenty-first century; and the changing male image in advertising.

Product Details

ISBN-13:
9780879725280
Publisher:
University of Wisconsin Press
Publication date:
06/15/1992
Edition description:
1
Pages:
172
Product dimensions:
8.50(w) x 11.00(h) x 0.50(d)

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