Advertising and Public Relations Law / Edition 2

Advertising and Public Relations Law / Edition 2

by Roy L. Moore, Carmen Maye, Erik L. Collins
     
 

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ISBN-10: 0805853464

ISBN-13: 9780805853469

Pub. Date: 10/07/2010

Publisher: Taylor & Francis

Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content

Overview

Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression.

Features of this second edition include:

  • overviews and synopses for each chapter
  • extended excerpts from major court decisions
  • appendices providing a chart of the judicial system, a summary of the judicial process, an overview of alternative dispute resolution mechanisms, and the professional codes for media industry and business associations
  • online materials for instructors.

The volume is intended for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

Product Details

ISBN-13:
9780805853469
Publisher:
Taylor & Francis
Publication date:
10/07/2010
Series:
Routledge Communication Series
Pages:
480
Product dimensions:
6.30(w) x 9.10(h) x 1.20(d)

Table of Contents

1 The First Amendment

2 The Development of Commercial Speech Doctrine

3 Public Interest Information as Commercial Speech

4 Defamation, Product Disparagement

5 False Light, Private Facts and Intrusion Invasion of Privacy and Other Related Torts

6 Misappropriation and Right of Publicity Invasion Of Privacy

7 Copyright

8 Patents and Trademarks

9 Other Ways to Protect "Ideas"

10 The Federal Trade Commission, the Food and Drug Administration and the Securities and Exchange Commission

11 Other Federal and State Regulation of Commercial Speech

12 Access to Information, Free Press/ Fair Trial, Journalist Privilege, and Other Issues Related to News Gathering/Dissemination

Appendix 1: Public Relations Society of America (PRSA) Code Of Ethics

Appendix 2: The American Association of Advertising Agencies (AAAA) Standards of Practice

Appendix 3: The Outdoor Advertising Association of America (OAAA) Code of Industry Principles

Appendix 4: Better Business Bureau Code of Advertising

Appendix 5: Children’s Advertising Review Unit of the National Advertising Division of the Council Of Better Business Bureaus

Appendix 6: Direct Marketing Association’s Guidelines for Ethical Business Practice

Appendix 7: Society of Professional Journalists

Appendix 8: Radio Television Digital News Association

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