Advertising and Public Relations Law / Edition 1

Advertising and Public Relations Law / Edition 1

by Roy L. Moore, Ronald T. Farrar, Erik L. Collins, Ronald Farrar
     
 

ISBN-10: 0805816798

ISBN-13: 9780805816792

Pub. Date: 12/28/1997

Publisher: Taylor & Francis

Those involved in advertising and public relations can no longer afford to avoid training in law, as demonstrated by the increasing number of suits against advertisers, corporate communicators, and advertising and public relations agencies for copyright or trademark infringement, appropriation, and unfair and deceptive commercial speech. Designed as a standard…  See more details below

Overview

Those involved in advertising and public relations can no longer afford to avoid training in law, as demonstrated by the increasing number of suits against advertisers, corporate communicators, and advertising and public relations agencies for copyright or trademark infringement, appropriation, and unfair and deceptive commercial speech. Designed as a standard reference for the advertising and public relations fields, Advertising and Public Relations Law addresses critical elements of the law that make this text invaluable to students and practitioners alike. Moore, Farrar, and Collins discuss issues affecting the regulation of advertising and public relations speech, including the categorization of various kinds of speech afforded different levels of First Amendment protection and noncontent-based restrictions on speech and expression. They have prepared a clear, concise, and comprehensive law text to meet the increasing demands of the advertising and public relations professions.

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Product Details

ISBN-13:
9780805816792
Publisher:
Taylor & Francis
Publication date:
12/28/1997
Series:
Routledge Communication Series
Edition description:
Older Edition
Pages:
512
Product dimensions:
6.10(w) x 9.30(h) x 1.20(d)
Lexile:
1680L (what's this?)

Table of Contents

Preface
IThe Commercial Speech Doctrine1
1Introduction3
2The Development of Commercial Speech Doctrine18
3Public Interest Information as Commercial Speech48
IIGovernmental Regulation of Advertising and Commercial Speech73
4The Federal Trade Commission75
5The SEC, the FDA, and Other Federal Agencies97
IIIPrior Restraints on Advertising, Public Relations, and Commercial Speech125
6Deceptive, Fraudulent, and Unfair Advertising127
7Professional Advertising and Promotion149
8Products Liability174
9Defamation and Product Disparagement188
IVCommercial Speech Torts201
10Appropriation and the Right of Publicity203
11Public Disclosure of Private Facts218
12False Light Invasions of Privacy234
VIntellectual Property251
13Trademarks, Patents, and Trade Secrets253
14Copyright266
15Self-Regulation by the Industry318
16Obscenity and Indecency333
VIJournalistic and Legal Issues
17Journalistic Privilege, Free Press/Fair Trial Issues, and Problems in Gaining Access to Information361
Endnotes389
App. AProfessional Codes420
App. BThe Constitution of the United States447
App. CThe U.S. Court System467
App. DCopyright Registration Forms469
App. ETrademark Registration Forms482
App. FModel Releases489
Table of Cases492
Index497

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