Advertising and Public Relations Law / Edition 1

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Those involved in advertising and public relations can no longer afford to avoid training in law, as demonstrated by the increasing number of suits against advertisers, corporate communicators, and advertising and public relations agencies for copyright or trademark infringement, appropriation, and unfair and deceptive commercial speech. Designed as a standard reference for the advertising and public relations fields, Advertising and Public Relations Law addresses critical elements of the law that make this text invaluable to students and practitioners alike. Moore, Farrar, and Collins discuss issues affecting the regulation of advertising and public relations speech, including the categorization of various kinds of speech afforded different levels of First Amendment protection and noncontent-based restrictions on speech and expression. They have prepared a clear, concise, and comprehensive law text to meet the increasing demands of the advertising and public relations professions.
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Product Details

  • ISBN-13: 9780805816792
  • Publisher: Taylor & Francis
  • Publication date: 12/28/1997
  • Series: Routledge Communication Series
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 512
  • Lexile: 1680L (what's this?)
  • Product dimensions: 6.10 (w) x 9.30 (h) x 1.20 (d)

Table of Contents

I The Commercial Speech Doctrine 1
1 Introduction 3
2 The Development of Commercial Speech Doctrine 18
3 Public Interest Information as Commercial Speech 48
II Governmental Regulation of Advertising and Commercial Speech 73
4 The Federal Trade Commission 75
5 The SEC, the FDA, and Other Federal Agencies 97
III Prior Restraints on Advertising, Public Relations, and Commercial Speech 125
6 Deceptive, Fraudulent, and Unfair Advertising 127
7 Professional Advertising and Promotion 149
8 Products Liability 174
9 Defamation and Product Disparagement 188
IV Commercial Speech Torts 201
10 Appropriation and the Right of Publicity 203
11 Public Disclosure of Private Facts 218
12 False Light Invasions of Privacy 234
V Intellectual Property 251
13 Trademarks, Patents, and Trade Secrets 253
14 Copyright 266
15 Self-Regulation by the Industry 318
16 Obscenity and Indecency 333
VI Journalistic and Legal Issues
17 Journalistic Privilege, Free Press/Fair Trial Issues, and Problems in Gaining Access to Information 361
Endnotes 389
App. A Professional Codes 420
App. B The Constitution of the United States 447
App. C The U.S. Court System 467
App. D Copyright Registration Forms 469
App. E Trademark Registration Forms 482
App. F Model Releases 489
Table of Cases 492
Index 497
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