Advertising and Reality: A Global Study of Representation and Content

Overview

Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, ...

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Advertising and Reality: A Global Study of Representation and Content

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Overview

Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more.

This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.

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Product Details

  • ISBN-13: 9781441191946
  • Publisher: Bloomsbury Academic
  • Publication date: 8/16/2012
  • Edition number: 1
  • Pages: 272
  • Product dimensions: 6.00 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

Amir Hetsroni is a senior lecturer in the school of communication at Ariel University Center, Israel.

A study published in 2008 in the Journal of Advertising listed Dr. Hetsroni among the one-hundred most prolific authors in advertising scholarly journals over the last decade.

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Table of Contents

A. Introduction: How advertising reflects everyday life
(Proposed Author: Amir Hetsroni, Ariel University Center, Israel)

B. The Social Surroundings
1. Families in advertising: How are family activities, traditional and non-traditional families and extended families portrayed in advertisements in western cultures vs. eastern cultures
(Proposed Author — Katherine Frith, Nanyang Technological University, Singapore)
2. Children in advertising: The appearance of teens and pre-teens in commercials
(Proposed Author — Dale Kunkel, University of Arizona)
3. Gender roles in advertising: Examples from Korea.
(Proposed Author — Dennis T. Lowry, Southern Illinois University)
4. The representation of minorities in advertising: Examples from the USA.
(Proposed Author: Barbara Stern, Rutgers— The State University of New Jersey)

C. The Physical Surroundings
5. Commercialized landscples How are physical and man-made scenery presented in advertising: Examples from Israel
(Proposed Author: Avivit Agam-Dali, Ariel University Center, Israel)
6. Work and leisure in advertising: The appearance of vocations, workplaces and leisure activities in Chinese commercials.
(Proposed author - David K. Tse, University of Hong-Kong)

C. Emotions and Controversy
7. Sex and violence in American and Israeli advertising
(Proposed Author: Amir Hetsroni, Ariel University Center, Israel)
8. Don't drive drunk? The representation of risky behavior in advertising in North America
. (Proposed Author: Rick W. Pollay, University of British Columbia)
9. In sickness and in health: Images of good life, diseases and death in advertising in American and Japanese advertising. (Proposed Author: Russel W. Belk, University of Utah)
10. Religion in advertising: Using Christian, Jewish and Islamic motifs to sell products.
(Proposed Author: Yoel Cohen, Ariel University Center, Israel)
11. Je t'aime mon amour: Love and romance in advertising — from falling in love to getting a divorce
(Proposed Author: Kate Peirce, Southwest Texas State University in San Marcos)

D. Epilogue Final chapter: An overview of cultural differences in presenting everyday life in advertising.
(Proposed Author — Barbara Mueller, San-Diego State University).

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