Advertising and Reality: A Global Study of Representation and Content by Amir Hetsroni, Paperback | Barnes & Noble
Advertising and Reality: A Global Study of Representation and Content

Advertising and Reality: A Global Study of Representation and Content

by Amir Hetsroni
     
 

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Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural

Overview

Advertising and Reality: A Global Study of Representation and Content offers, for the first time, an extensive study of the way our life is represented in advertising. Leading scholars from different countries, who specialize in marketing communication and media studies, review and analyze different advertising contents and give us a truly cross-cultural view of the matter. Among the contents that are thoroughly discussed throughout the book one finds sexuality, violence, family activities, gender roles, vocations, minorities roles, periodical reconstruction and more.

This book provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.

Product Details

ISBN-13:
9781441191946
Publisher:
Bloomsbury Academic
Publication date:
08/16/2012
Pages:
272
Product dimensions:
6.00(w) x 8.90(h) x 0.70(d)

Meet the Author

Amir Hetsroni is a senior lecturer in the school of communication at Ariel University Center, Israel.

A study published in 2008 in the Journal of Advertising listed Dr. Hetsroni among the one-hundred most prolific authors in advertising scholarly journals over the last decade.

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