Advertising and Satirical Culture in the Romantic Period

Advertising and Satirical Culture in the Romantic Period

by John Strachan
     
 

ISBN-10: 0521882141

ISBN-13: 9780521882149

Pub. Date: 12/31/2007

Publisher: Cambridge University Press

Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through

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Overview

Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This 2007 study to pays sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines an intriguing approach to the literary culture of the day with an examination of the cultural impact of its commercial language.

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Product Details

ISBN-13:
9780521882149
Publisher:
Cambridge University Press
Publication date:
12/31/2007
Series:
Cambridge Studies in Romanticism Series, #74
Pages:
368
Product dimensions:
5.98(w) x 8.98(h) x 0.91(d)

Table of Contents

Introduction; 1. A 'department of literature': advertising in the Romantic period; 2. 'Humbug and co.': satirical engagements with advertising 1770–1840; 3. 'We keeps a poet': shoe blacking and the commercial aesthetic; 4. 'Publicity to a lottery is certainly necessary': Thomas Bish and the culture of gambling; 5. 'Barber or perfumer': incomparable oils and crinicultural satire; 6. 'The poetry of hair-cutting': J. R. D. Huggins, the emperor of barbers; Conclusion: 'thoughts on puffs, patrons and other matters': commodifying the book; Bibliography.

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