Advertising and Satirical Culture in the Romantic Period

Hardcover (Print)
Buy New
Buy New from BN.com
$113.05
Used and New from Other Sellers
Used and New from Other Sellers
from $89.73
Usually ships in 1-2 business days
(Save 24%)
Other sellers (Hardcover)
  • All (9) from $89.73   
  • New (4) from $89.99   
  • Used (5) from $89.73   

Overview

Advertising, which developed in the late eighteenth century as an increasingly sophisticated and widespread form of brand marketing, would seem a separate world from that of the 'literature' of its time. Yet satirists and parodists were influenced by and responded to advertising, while copywriters borrowed from the wider literary culture, especially through poetical advertisements and comic imitation. This 2007 study to pays sustained attention to the cultural resonance and literary influences of advertising in the late eighteenth and early nineteenth centuries. John Strachan addresses the many ways in which literary figures including George Crabbe, Lord Byron and Charles Dickens responded to the commercial culture around them. With its many fascinating examples of contemporary advertisements read against literary texts, this study combines an intriguing approach to the literary culture of the day with an examination of the cultural impact of its commercial language.

Read More Show Less

Editorial Reviews

From the Publisher
"...[an] original, lucid, richly illustrated account...Highly recommended."
-J.T. Lynch, Rutgers University, Choice

"...an extremely valuable contribution to our understanding of the late Georgian era-out of which something called the Romantic period continues to be constructed." —Steven Jones, Loyola University Chicago: The Wordsworth Circle

"Strachan's book makes an important contribution to the growing scholarship on what we might call popular Romanticism...Its great success resides in providing us a lexicon not just for talking about Romantic period advertising, but for reading it as an art in its own right and as a prevalent form of engagement with its socio-cultural context."
erudit.org W. Michael Johnstone, University of Toronto

"Drawing on a wealth of new research, Strachan shows brilliantly how advertising and art (especially satirical art) were in dialogue with each other in this period, in ways that we are still only beginning to appreciate."
-Tom Mole,McGill University

Read More Show Less

Product Details

  • ISBN-13: 9780521882149
  • Publisher: Cambridge University Press
  • Publication date: 12/31/2007
  • Series: Cambridge Studies in Romanticism Series , #74
  • Pages: 368
  • Product dimensions: 5.98 (w) x 8.98 (h) x 0.91 (d)

Meet the Author

John Strachan is Professor of Romantic Literature at the University of Sunderland.

Read More Show Less

Table of Contents

Introduction; 1. A 'department of literature': advertising in the Romantic period; 2. 'Humbug and co.': satirical engagements with advertising 1770-1840; 3. 'We keeps a poet': shoe blacking and the commercial aesthetic; 4. 'Publicity to a lottery is certainly necessary': Thomas Bish and the culture of gambling; 5. 'Barber or perfumer': incomparable oils and crinicultural satire; 6. 'The poetry of hair-cutting': J. R. D. Huggins, the emperor of barbers; Conclusion: 'thoughts on puffs, patrons and other matters': commodifying the book; Bibliography.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)