Advertising and Societies: Global Issues / Edition 1

Advertising and Societies: Global Issues / Edition 1

by Katherine Toland Frith, Barbara Mueller
     
 

ISBN-10: 0820462071

ISBN-13: 9780820462073

Pub. Date: 09/01/2003

Publisher: Lang, Peter Publishing, Incorporated

Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to…  See more details below

Overview

Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This book provides scholars and practitioners with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.

Product Details

ISBN-13:
9780820462073
Publisher:
Lang, Peter Publishing, Incorporated
Publication date:
09/01/2003
Series:
Digital Formations Ser.
Edition description:
Older Edition
Pages:
305

Table of Contents

Preface
Ch. 1International Advertising and Globalization1
Ch. 2The Globalization Scenario14
Ch. 3Advertising and Culture28
Ch. 4Advertising's Economic, Political, and Media Environments55
Ch. 5Advertising and Regulatory Systems85
Ch. 6Global Consumer Issues105
Ch. 7Advertising and Representations of "The Other"118
Ch. 8Children as Consumers: The Purchasing Power of the Children's Market134
Ch. 9Advertising of Controversial Products171
Ch. 10Advertising and Gender Representation223
Ch. 11The Commercialization of Societies253
Ch. 12The End of Reality276
Index293

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