Advertising and Societies: Global Issues / Edition 1

Advertising and Societies: Global Issues / Edition 1

by Katherine Toland Frith, Barbara Mueller
     
 

ISBN-10: 0820462071

ISBN-13: 9780820462073

Pub. Date: 09/01/2003

Publisher: Lang, Peter Publishing, Incorporated

Emphasizing the ethical and social implications of advertising, this book provides an international perspective on current ad practices. It considers the representations of women and minorities, the targeting of children, the role of technology, and economic globalization. Black and white illustrations show sample ads. Frith teaches communication and information at…  See more details below

Overview

Emphasizing the ethical and social implications of advertising, this book provides an international perspective on current ad practices. It considers the representations of women and minorities, the targeting of children, the role of technology, and economic globalization. Black and white illustrations show sample ads. Frith teaches communication and information at Nanyang Technological University. Mueller teaches advertising at San Diego State University. Annotation (c)2003 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9780820462073
Publisher:
Lang, Peter Publishing, Incorporated
Publication date:
09/01/2003
Series:
Digital Formations Ser.
Edition description:
New Edition
Pages:
305

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