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Advertising & Art: International Graphics from the Affiche to Pop-art

Overview

Advertising poster art began during the late 1800s when artists such as Jules Chéret and Marcello Dudovich emerged onto the scene, combining popular graphic design, and the dominant styles of the day. The profession of graphic designer has continued to evolve to this day, and includes artists such as Roberto Sambonet, Bruno Munari, Max Huber, and Andy Warhol.Filled with vibrant advertisements and clear, full-color photographs, Advertising & Art shows how the boundaries between fine art and advertising have ...
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2008 Hard cover New. Sewn binding. Paper over boards. 215 p. Contains: Illustrations. *****PLEASE NOTE: This item is shipping from an authorized seller in Europe. In the event ... that a return is necessary, you will be able to return your item within the US. To learn more about our European sellers and policies see the BookQuest FAQ section***** Read more Show Less

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Hardcover New Advertising poster art began during the late 1800s when artists such as Jules Cheret and Marcello Dudovich emerged onto the scene, combining popular graphic ... design, and the dominant styles of the day. The profession of graphic designer has continued to evolve to this day, and includes artists such as Roberto Sambonet, Bruno Munari, Max Huber, and Andy Warhol. Filled with vibrant advertisements and clear, full-color photographs, Advertising &Art shows how the boundaries between fine art and advertising have disappeared. This is a true gem for every collector, art dealer, student, and professional alike interested in advertising and design. Read more Show Less

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Overview

Advertising poster art began during the late 1800s when artists such as Jules Chéret and Marcello Dudovich emerged onto the scene, combining popular graphic design, and the dominant styles of the day. The profession of graphic designer has continued to evolve to this day, and includes artists such as Roberto Sambonet, Bruno Munari, Max Huber, and Andy Warhol.Filled with vibrant advertisements and clear, full-color photographs, Advertising & Art shows how the boundaries between fine art and advertising have disappeared. This is a true gem for every collector, art dealer, student, and professional alike interested in advertising and design.
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Editorial Reviews

From the Publisher
"...whatever your stance on artistic purity and the commerical degradation of art, this is a visually delicious offering, more nutritional than eye candy." ~The Morning News

"Today's fast-paced, television-driven advertising world no longer places a priority on print campaigns, but Advertising and Art keeps its priorities straight and provides a straightforward assessment of the long, strange trip advertising art has taken in finding a voice of its own." ~Artblogbybob.com

"Valuable content...Illustrators, art dealers and collectors will undoubtedly enjoy this text." ~Dynamic Graphics Magazine

"In addition to nearly 200 well-produced and selected images that exhibit the progression of commercial graphics, there are seven essays by various experts that explicate elements of graphic-arts history. In any case, whatever your stance on artistic purity and the commercial degradation of art, this is a visually delicious offering, more nutritional than eye candy." ~IdentityTheory.com

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Product Details

  • ISBN-13: 9788861304574
  • Publisher: Rizzoli
  • Publication date: 9/9/2008
  • Pages: 208
  • Product dimensions: 9.60 (w) x 11.20 (h) x 0.80 (d)

Meet the Author

Giovanna Mori is Curator of the Print Collection. Claudio Salsi is Director of the Civic Collection of Appliqués and Engravings (Bertarelli Collection) at the Castello Sforzesco, Milan, Italy.
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Table of Contents

From the street to the museum: advertising graphics in the Raccolta Bertarelli Claudio Salsi Salsi, Claudio 3

"Advertising art." An international browse through the works in the Raccolta delle Stampe A. Bertarelli (1880-1919) Giovanna Ginex Ginex, Giovanna 11

Examples of Advertising Graphics from the 1920s to the 1930s in the Raccolta Bertarelli Giovanna Mori Mori, Giovanna 59

The origins of modern commercial communication in Italy through the specialist magazines of the 1920s Alessia Alberti Alberti, Alessia 95

"Moins on montre, plus on dit." First, the idea, then, a language between 1930s and 1968 Anna Steiner Steiner, Anna 109

The phantasm of reality. Advertising in the art of the 1960s Francesco Tedeschi Tedeschi, Francesco 159

The artists and their posters. Experiences of applied graphics Claudio Salsi Salsi, Claudio 195

Appendix 205

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