Advertising by Design: Creating Visual Communications with Graphic Impact / Edition 1

Paperback (Print)
Rent
Rent from BN.com
$20.75
(Save 59%)
Est. Return Date: 06/19/2014
Buy Used
Buy Used from BN.com
$37.50
(Save 25%)
Item is in good condition but packaging may have signs of shelf wear/aging or torn packaging.
Condition: Used – Good details
Used and New from Other Sellers
Used and New from Other Sellers
from $1.99
Usually ships in 1-2 business days
(Save 96%)
Other sellers (Paperback)
  • All (17) from $1.99   
  • New (7) from $11.94   
  • Used (10) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$11.94
Seller since 2008

Feedback rating:

(17206)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
Brand New, Perfect Condition, Please allow 4-14 business days for delivery. 100% Money Back Guarantee, Over 1,000,000 customers served.

Ships from: Westminster, MD

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
$11.95
Seller since 2005

Feedback rating:

(80)

Condition: New
2004 Book Soft Cover 2nd printing 11 2004 2nd printing softcover book is brand new. Gift Quality.

Ships from: Frederick, MD

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$12.67
Seller since 2007

Feedback rating:

(87)

Condition: New
2004-06-09 Paperback New BRAND NEW, Perfect Shape, Txt-113.

Ships from: La Grange, IL

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$14.13
Seller since 2008

Feedback rating:

(165)

Condition: New
New and in excellent condition. Pages are crisp and clean with a tight spine.

Ships from: Newport, VA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$35.45
Seller since 2014

Feedback rating:

(227)

Condition: New
Brand New Item.

Ships from: Chatham, NJ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$50.00
Seller since 2014

Feedback rating:

(113)

Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
$50.00
Seller since 2014

Feedback rating:

(113)

Condition: New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Page 1 of 1
Showing All
Close
Sort by

Overview

A complete guide to the process behind effective advertising design

Advertising by Design is a brilliantly accessible approach to the creative process behind effective, memorable advertising. This full-color text provides a highly illustrative, behind-the-scenes look at developing successful ads for a variety of media-including print, television, online, and guerrilla advertisements-empowering students to find creative solutions.

Advertising by Design encourages students to push past the obvious design choices to find the big idea! Dozens of celebrated ad campaigns demonstrate such concepts as the visual and verbal relationship, visual metaphors, creating unified campaigns, and many others. Fully supplemented with interviews from esteemed creative directors and chapters on developing imaginative ideas, copywriting, and advertising history, Advertising by Design is a perfect text for beginning and intermediate advertising design courses and core courses in all visual communications programs that incorporate advertising concepts and design strategies.

Read More Show Less

Product Details

  • ISBN-13: 9780471428978
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 5/28/2004
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 8.40 (w) x 10.80 (h) x 0.50 (d)

Meet the Author

ROBIN LANDA is Professor of Visual Communications in the Department of Design at Kean University. The courses she created there have become models for fostering creativity in advertising and design. Landa’s extensive research is showcased in her bestselling book, Graphic Design Solutions, which is used by colleges and universities around the world. She is an award-winning designer and a creativity consultant to major corporations.

Read More Show Less

Table of Contents

Foreword
Pt. 1 Informing, persuading, and provoking : how advertising works
Ch. 1 A brief history of advertising 2
Ch. 2 The biz : structure, strategy, and the creative brief 34
Pt. 2 What's the big idea? : formulating an advertising concept
Ch. 3 Thinking critically and creatively, and getting started 50
Ch. 4 The big idea 67
Ch. 5 Ad categories 90
Ch. 6 Expression : make 'em laugh, make 'em cry 106
Pt. 3 The visual and verbal expression of an idea : design and copy
Ch. 7 Graphic impact : design principles 124
Ch. 8 The design of advertising and expressive typography 142
Ch. 9 Flexibility : the ad campaign and creativity 168
Ch. 10 Copy 186
Ch. 11 Beyond print media : television commercials, interactive media, and guerilla advertising 206
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted May 28, 2004

    A must-have book!

    From idea generation through designing compelling ads, this book guides you with brilliant examples and full explanations. This is a must read for any art director, copywriter, account manager or any aspiring creative professional! The parts on designing campaigns is incredibly informative.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 30, 2011

    No text was provided for this review.

  • Anonymous

    Posted March 1, 2010

    No text was provided for this review.

Sort by: Showing all of 3 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)