The Advertising Concept Book

The Advertising Concept Book

by Pete Barry
     
 

An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.See more details below

Overview

An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.

Editorial Reviews

CMYK Magazine
“A solid, fun, informative read.”
Creative Review
“Invaluable advice.”
Communication Arts
“Sound advice for advertising creatives.”
Maria Scileppi
“The book supports our school's philosophy: have a great concept before you run to the computer.”
CM/Content Marketing Institute
“You won’t find this much content and design analysis and detail in one volume anywhere else. . . . Each page is a visual treat.”

Product Details

ISBN-13:
9780500287385
Publisher:
Thames & Hudson
Publication date:
07/21/2008
Pages:
256
Sales rank:
1,496,313
Product dimensions:
7.70(w) x 9.40(h) x 1.00(d)

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