Advertising For Dummies

Advertising For Dummies

by Gary Dahl
     
 

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New info on buzz, publicity, and word-of-mouth advertising

The fun and easy way® to create effective ads and increase your profits

Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums — from electronic and print to

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Overview

New info on buzz, publicity, and word-of-mouth advertising

The fun and easy way® to create effective ads and increase your profits

Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums — from electronic and print to radio, TV, online, and outdoor formats. You'll see how to deliver a powerful, consistent message and when you should — and shouldn't — use shortcuts to save costs.

Discover how to

  • Set a realistic ad budget
  • Define and position your message
  • Identify and target your audience
  • Create great ads for every medium
  • Make an emotional connection
  • Use "ad speak" effectively

Editorial Reviews

From the Publisher
"…if you need a quick start, get this book by all means." (TamsPalm Blog, October 2006)

Product Details

ISBN-13:
9780470045831
Publisher:
Wiley
Publication date:
01/03/2007
Series:
For Dummies Series
Edition description:
REV
Pages:
336
Sales rank:
910,715
Product dimensions:
7.40(w) x 9.20(h) x 0.80(d)

Meet the Author

Gary R. Dahl, owner of Gary R. Dahl Creative Services, is an advertising agency veteran and the creator of the sensational Pet Rock.

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