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Advertising Handbook for Health Care Services
     

Advertising Handbook for Health Care Services

by William Winston
 
Under the editorship of a leading marketing authority, this comprehensive manual explains how to develop effective advertisements for hospital services. Developed for hospital marketers, planners, administrators, and advertising professionals, this much-needed volume analyzes outstanding examples of hospital advertising programs and campaigns—their historical

Overview

Under the editorship of a leading marketing authority, this comprehensive manual explains how to develop effective advertisements for hospital services. Developed for hospital marketers, planners, administrators, and advertising professionals, this much-needed volume analyzes outstanding examples of hospital advertising programs and campaigns—their historical development, media strategy, placement process, and explains how they worked—their reasons for effectiveness. Enhance your skills in creating effective advertisements and learn more about the importance and positive potential that advertising holds in communicating with needed target groups.

Product Details

ISBN-13:
9780866563901
Publisher:
Taylor & Francis
Publication date:
01/28/1986
Series:
Health Marketing Quarterly Series
Pages:
287
Product dimensions:
7.60(w) x 9.60(h) x 1.10(d)

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