Advertising Handbook for Health Care Servicesby William Winston
Under the editorship of a leading marketing authority, this comprehensive manual explains how to develop effective advertisements for hospital services. Developed for hospital marketers, planners, administrators, and advertising professionals, this much-needed volume analyzes outstanding examples of hospital advertising programs and campaignstheir historical development, media strategy, placement process, and explains how they workedtheir reasons for effectiveness. Enhance your skills in creating effective advertisements and learn more about the importance and positive potential that advertising holds in communicating with needed target groups.
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