- Shopping Bag ( 0 items )
Children's LiteratureBeginning with a definition of advertising, this resource work details each aspect of presenting a product to the consumer. The seven chapters progress through planning an advertising campaign, the mechanics of a working agency, the creative process of publicity, purchasing space to advertise, and the technology needed for production. Each division is abundantly illustrated with professionals actively involved in the aspect of advertising under discussion. Special features include job profiles of the host of people needed to move a product from conception to sales. Other helpful guides include suggestions on how to get a job in the industry, a glossary, and useful addresses where more information may be gathered. The book was first published in England and is part of the MediaWise series. A scholarly presentation, this volume fills a gap between media and manufacturing for librarians, teachers, and guidance counselors. 2004, Smart Apple Media, Ages 13 to 18.