Advertising, Literature and Print Culture in Ireland, 1891-1922


A study of Irish advertising's cultural, literary and ideological resonance in the late nineteenth and early twentieth centuries.

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Advertising, Literature and Print Culture in Ireland, 1891-1922

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A study of Irish advertising's cultural, literary and ideological resonance in the late nineteenth and early twentieth centuries.

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Editorial Reviews

From the Publisher
'This adventurous study of literary-mercantile relations in pre-independence Ireland makes a fresh and distinctive contribution to our understanding of Revival-era culture. The authors' skilful explication of the structural mechanics, cultural meanings and political resonances of advertising invites us to reconsider the interrelations between history, literature and consumer culture from a street-level perspective. Thoroughly researched and splendidly documented, this book will be a valuable resource for students, teachers and researchers alike.' - Liam Harte, University of Manchester, UK

'A must read. The book offers an authoritative account of the ways in which commercial information came to resonate with cultural meanings in the context of the Literary Revival, and will inspire Irish Studies scholars to think more fully about the connections between literary artefacts, print culture, visuality and economics. Fresh and compelling.'
- Claire Connolly, University College Cork, Ireland

"Anyone interested in the history or culture of Ireland in this period will find much to engage them in this thought-provoking volume." - CILIP Rare Books and Special Collections newsletter

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Product Details

  • ISBN-13: 9780230298736
  • Publisher: Palgrave Macmillan
  • Publication date: 9/4/2012
  • Pages: 328
  • Product dimensions: 5.70 (w) x 8.60 (h) x 1.00 (d)

Meet the Author

JOHN STRACHAN is professor of English Literature at the University of Northumbria, UK. His books include Advertising and Satirical Culture in the Romantic Period (2007) and, with Alison O'Malley-Younger, Ireland at War and Peace (2011). He is Associate Editor of the Oxford Companion to English Literature and a Fellow of the Royal Historical Society.

CLAIRE NALLY is lecturer in Twentieth-Century English Literature at the University of Northumbria, UK. Her published work includes W.B. Yeats's Occult Nationalism (2009); Naked Exhibitionism: Gender, Performance and Public Exposure, edited with Angela Smith (2012); and W.B. Yeats's A Vision: Explications and Contexts, edited with Matthew Gibson and Neil Mann (2012).

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Table of Contents

List of Illustrations vi

Acknowledgements x

Introduction 1

Part I Advertising in Ireland 1850-1914

Prologue - The Irish Advertising Scene from the 1850s to the 1880s 19

1 Advertising and the Nation in the Irish Revival 37

Part II Print Culture

2 The Shan Van Vocht (1896-1899) and The Leader (1900-1936): National Identity in Advertising 61

3 The Sinn Féin Depot and the Selling of Irish Sport 88

4 The Lady of the House (1890-1921): Gender, Fashion and Domesticity 108

5 Unionism, Advertising and the Third Home Rule Bill-1911-1914 137

Part III 'High' Culture

6 Oscar Wilde as Editor and Writer: Aesthetic Interventions in Fashion and Material Culture 159

7 Consumerism and Anti-Commercialism: The Yeatses, Print Culture and Home Industry 178

Part IV Advertising in Ireland 1914-1922

8 Advertising, Ireland and the Great War 205

Coda - From the Armistice to the Saorstát 237

Notes 245

Bibliography 283

Index 294

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