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From the Publisher'This adventurous study of literary-mercantile relations in pre-independence Ireland makes a fresh and distinctive contribution to our understanding of Revival-era culture. The authors' skilful explication of the structural mechanics, cultural meanings and political resonances of advertising invites us to reconsider the interrelations between history, literature and consumer culture from a street-level perspective. Thoroughly researched and splendidly documented, this book will be a valuable resource for students, teachers and researchers alike.' - Liam Harte, University of Manchester, UK
'A must read. The book offers an authoritative account of the ways in which commercial information came to resonate with cultural meanings in the context of the Literary Revival, and will inspire Irish Studies scholars to think more fully about the connections between literary artefacts, print culture, visuality and economics. Fresh and compelling.'
- Claire Connolly, University College Cork, Ireland
"Anyone interested in the history or culture of Ireland in this period will find much to engage them in this thought-provoking volume." - CILIP Rare Books and Special Collections newsletter