Advertising, Literature and Print Culture in Ireland, 1891-1922

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Overview

A study of Irish advertising's cultural, literary and ideological resonance in the late nineteenth and early twentieth centuries.

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Advertising, Literature and Print Culture in Ireland, 1891-1922

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More About This Book

Overview

A study of Irish advertising's cultural, literary and ideological resonance in the late nineteenth and early twentieth centuries.

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Product Details

  • ISBN-13: 9780230298736
  • Publisher: Palgrave Macmillan
  • Publication date: 9/4/2012
  • Pages: 328
  • Product dimensions: 5.70 (w) x 8.60 (h) x 1.00 (d)

Meet the Author

JOHN STRACHAN is professor of English Literature at the University of Northumbria, UK. His books include Advertising and Satirical Culture in the Romantic Period (2007) and, with Alison O'Malley-Younger, Ireland at War and Peace (2011). He is Associate Editor of the Oxford Companion to English Literature and a Fellow of the Royal Historical Society.

CLAIRE NALLY is lecturer in Twentieth-Century English Literature at the University of Northumbria, UK. Her published work includes W.B. Yeats's Occult Nationalism (2009); Naked Exhibitionism: Gender, Performance and Public Exposure, edited with Angela Smith (2012); and W.B. Yeats's A Vision: Explications and Contexts, edited with Matthew Gibson and Neil Mann (2012).

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Table of Contents

List of Illustrations vi

Acknowledgements x

Introduction 1

Part I Advertising in Ireland 1850-1914

Prologue - The Irish Advertising Scene from the 1850s to the 1880s 19

1 Advertising and the Nation in the Irish Revival 37

Part II Print Culture

2 The Shan Van Vocht (1896-1899) and The Leader (1900-1936): National Identity in Advertising 61

3 The Sinn Féin Depot and the Selling of Irish Sport 88

4 The Lady of the House (1890-1921): Gender, Fashion and Domesticity 108

5 Unionism, Advertising and the Third Home Rule Bill-1911-1914 137

Part III 'High' Culture

6 Oscar Wilde as Editor and Writer: Aesthetic Interventions in Fashion and Material Culture 159

7 Consumerism and Anti-Commercialism: The Yeatses, Print Culture and Home Industry 178

Part IV Advertising in Ireland 1914-1922

8 Advertising, Ireland and the Great War 205

Coda - From the Armistice to the Saorstát 237

Notes 245

Bibliography 283

Index 294

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