Advertising Manager's Handbookby Robert W. Bly
This is a book for advertising managers and other people who are responsible for planning and managing their organization's advertising program. The Advertising Manager's Handbook can help you plan, implement, and manage an effective, successful advertising program-one that can get your message across, build your image, make your product famous in the marketplace, generate leads, build sales, motivate distributors, and achieve any other goal you desire.
- Prentice Hall Professional Technical Reference
- Publication date:
- Product dimensions:
- 7.27(w) x 9.51(h) x 2.39(d)
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