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Advertising Manager's Handbook
     

Advertising Manager's Handbook

by Robert W. Bly
 

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This is a book for advertising managers and other people who are responsible for planning and managing their organization's advertising program. The Advertising Manager's Handbook can help you plan, implement, and manage an effective, successful advertising program-one that can get your message across, build your image, make your product famous in the marketplace,

Overview

This is a book for advertising managers and other people who are responsible for planning and managing their organization's advertising program. The Advertising Manager's Handbook can help you plan, implement, and manage an effective, successful advertising program-one that can get your message across, build your image, make your product famous in the marketplace, generate leads, build sales, motivate distributors, and achieve any other goal you desire.

Product Details

ISBN-13:
9780130073457
Publisher:
Prentice Hall Professional Technical Reference
Publication date:
01/01/1993
Pages:
816
Product dimensions:
7.27(w) x 9.51(h) x 2.39(d)

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