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Advertising Media A-To-Z / Edition 1
     

Advertising Media A-To-Z / Edition 1

by Jim Surmanek
 

ISBN-10: 0071422145

ISBN-13: 9780071422147

Pub. Date: 10/17/2003

Publisher: McGraw-Hill Professional Publishing

A quick-access reference to every essential mediarelated term and concept

After the high-maintenance clients and creatives have had their say, it's the unheralded media planners who make or break the success of an advertisement or campaign.

Advertising Media A-to-Z is today's most comprehensive resource for this dynamic field, providing valuable,

Overview

A quick-access reference to every essential mediarelated term and concept

After the high-maintenance clients and creatives have had their say, it's the unheralded media planners who make or break the success of an advertisement or campaign.

Advertising Media A-to-Z is today's most comprehensive resource for this dynamic field, providing valuable, dictionary-like coverage of key terminology and concepts for media planning, media buying, and media research.

A hands-on overview of advertising media today, Advertising Media A-to-Z also provides fascinating historical information, tips on media buying and planning, and other guidelines for achieving maximum return on advertising investments. Media professionals will look to this all-in-one reference for:

  • Definitions of key concepts
  • Inside tips on effective media planning
  • Practical tips on the dynamics of media planning and buying

Product Details

ISBN-13:
9780071422147
Publisher:
McGraw-Hill Professional Publishing
Publication date:
10/17/2003
Pages:
368
Product dimensions:
6.00(w) x 8.80(h) x 0.90(d)

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