Advertising Media Planning

Advertising Media Planning

by Larry D. Kelly, Donald W. Jugenheimer, Kim Bartel Sheehan
     
 

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Written by a practitioner and an academic, this text describes the proper role of media planning in advertising campaigns. They describe the types of media, look at the definition of target audiences, and examine the role of geography. Seasonality and timing are explored. The construction and evaluation of the media plan is described. Annotation ©2003 Book News,…  See more details below

Overview

Written by a practitioner and an academic, this text describes the proper role of media planning in advertising campaigns. They describe the types of media, look at the definition of target audiences, and examine the role of geography. Seasonality and timing are explored. The construction and evaluation of the media plan is described. Annotation ©2003 Book News, Inc., Portland, OR

Product Details

ISBN-13:
9780765626356
Publisher:
Taylor & Francis
Publication date:
10/15/2011
Edition description:
New Edition
Pages:
304
Product dimensions:
6.00(w) x 9.10(h) x 0.80(d)

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