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Marketplace (New and Used)
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$60.00 List Price (Save 83%)
Condition:
Good
2008 Hardcover The cover may contain minor wear, and the corners may have some light degree of damage. If there are any notes present, they would only be penciled and only
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visible on a few pages. There are no ink markings of any kind, but there may be a remainder-mark on the outside edge of the pages. Proceeds benefit non-profit Goodwill Industries of San Francisco, San Mateo and Marin Counties. We create solutions to poverty through the businesses we operate. Your purchase creates jobs and transforms liv.
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Ships from: San Francisco, CA
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Condition:
Very Good
Former Library book. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
Ships from: Mishawaka, IN
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Condition:
Like New
2008 Hardcover Fine Publisher overstock. If like new or lesser condition-may have remainder mark. New, unread book in excellent condition.
Ships from: West Mifflin, PA
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Condition:
Like New
Buy with confidence. Excellent Customer Service & Return policy.
Ships from: Richmond, TX
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Condition:
New
0811865398 This is a new item.
Ships from: Cortland, NY
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Condition:
New
New Book, Unread, Tight Binding, May have some shelf wear or remainder mark. Prompt shipping, buy with confidence.
Ships from: Deer Park, NY
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Condition:
New
Hardcover New 0811865398 New, never read, may have minor wear on cover from being on a retail store shelf.
Ships from: Lakeville, MA
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Condition:
Good
0811865398 Used, in good condition. Book only. May have interior marginalia or previous owner's name.
Ships from: Punta Gorda, FL
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Condition:
New
{NEW} Hardback. Glossy pictorial cover art. Remainder mark on top of page edges. Presents 18 new mantras for advertising communications and business in general to both overcome
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new obstacles and exploit new opportunities. His mantras are brought to life with 150 exemplary campaigns from companies big and small all across the world.
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Ships from: Luzerne, MI
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Condition:
New
Absolutely Brand New & In Stock. 100% 30-Day Money Back. Direct from our warehouse. Over 5+ Million Customers served. In business since 1997. Happy Customers is Our #1 Goal.
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Customer Service toll free upport Monday-Friday EST Hrs. 4 to 14 business day Delivery Time by US Post Office.
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Ships from: Oldsmar, FL
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Overview
The days when branders could consult a stayed formula again and again to reach their consumer are over. In the digital communications age, branders reluctant to embrace this new cultural landscape run the risk of becoming obsolete overnight. Big companies no longer dominate the public's consciousness by default; conversely, small companies who think big now have the opportunity to be key players. Tom Himpe presents 18 new mantras for advertising, communications, and business in general to both overcome new obstacles and exploit new opportunities. His mantras are brought to life with 150 exemplary campaigns from companies big and small, all across the world.