Advertising Next

Advertising Next

by Tom Himpe
     
 

The days when branders could consult a stayed formula again and again to reach their consumer are over. In the digital communications age, branders reluctant to embrace this new cultural landscape run the risk of becoming obsolete overnight. Big companies no longer dominate the public's consciousness by default; conversely, small companies who think big now have

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Overview

The days when branders could consult a stayed formula again and again to reach their consumer are over. In the digital communications age, branders reluctant to embrace this new cultural landscape run the risk of becoming obsolete overnight. Big companies no longer dominate the public's consciousness by default; conversely, small companies who think big now have the opportunity to be key players. Tom Himpe presents 18 new mantras for advertising, communications, and business in general to both overcome new obstacles and exploit new opportunities. His mantras are brought to life with 150 exemplary campaigns from companies big and small, all across the world.

Product Details

ISBN-13:
9780811865395
Publisher:
Chronicle Books LLC
Publication date:
12/03/2008
Edition description:
New Edition
Pages:
400
Product dimensions:
8.98(w) x 9.86(h) x 1.51(d)

Meet the Author

Tom Himpe is a consultant on communications innovation and synergies for the leading London agency Naked Communications. He is the author of Advertising is Dead: Long Live Advertising!

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