Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s

Advertising on Trial: Consumer Activism and Corporate Public Relations in the 1930s

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by Inger L. Stole
     
 

Product Details

ISBN-13:
9780252030598
Publisher:
University of Illinois Press
Publication date:
01/23/2006
Series:
The History of Communication Series
Pages:
312
Product dimensions:
6.00(w) x 9.00(h) x 1.00(d)
Age Range:
13 - 18 Years

Table of Contents

1The rise of a corporate culture : early consumer response1
2Advertising challenged : the creation of Consumers' Research Inc. and the rise of the 1930s consumer movement21
3The drive for federal advertising regulation, 1933-3549
4A consumer movement divided : the birth of Consumers Union of the United States Inc80
5Defining the consumer agenda : the business community joins the fray106
6Legislative closure : the Wheeler-Lea amendment138
7Red-baiting the consumer movement159

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