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Since 1992, Lesko has done fashion and commercial work for Honda, Quest Communications, AT&T, and Microsoft, and his irreverent writing style is regularly featured in Digital Photo Pro magazine. Here he writes for the aspiring or professional photographer looking to break into advertising, taking an honest, practical view of a highly competitive business without promising glamour and wealth. Lesko offers advice on getting the right education and the best practical experience and launching one's own business. He then covers issues from writing a business strategy to handling the billing. Each section ends with a business profile of a successful advertising photographer. Recommended, along with another recent volume from the same publisher, James Carney's Mastering Digital Wedding Photography.