Advertising, Sales, and Marketing

Overview

In today's dynamic employment scene it is common for professionals to change careers during their working lives. Whether to seek fresh challenges, live a preferred lifestyle, or find a more personally satisfying line of work, more and more people are choosing new and different career paths. Sometimes experienced workers are forced to launch a new career due to the economic realities of a changing job market. The Field Guides To Finding A New Career provide essential tools in mapping out a path in some of today's ...
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Overview

In today's dynamic employment scene it is common for professionals to change careers during their working lives. Whether to seek fresh challenges, live a preferred lifestyle, or find a more personally satisfying line of work, more and more people are choosing new and different career paths. Sometimes experienced workers are forced to launch a new career due to the economic realities of a changing job market. The Field Guides To Finding A New Career provide essential tools in mapping out a path in some of today's most exciting industries. This book offers a step-by-step process for assessing your personal skills and experience and applying them to advertising.
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Product Details

  • ISBN-13: 9780816076208
  • Publisher: Facts on File, Incorporated
  • Publication date: 4/17/2009
  • Series: Field Guides to Finding a New Career Series
  • Pages: 152
  • Sales rank: 1,003,946
  • Age range: 14 - 17 Years
  • Product dimensions: 7.30 (w) x 9.10 (h) x 0.40 (d)

Table of Contents

Introduction: Finding a New Career vii

How to Use This Book ix

Make the Most of Your Journey xi

Self-Assessment Quiz xvii

Chapter 1 Advertising Executive 1

Chapter 2 Advertising Creative Director 12

Chapter 3 Sales Representative 21

Chapter 4 Marketing Manager 31

Chapter 5 Marketing Survey Researcher 40

Chapter 6 Trade Show Representative or Coordinator 51

Chapter 7 Copywriter 61

Chapter 8 Graphic Designer or Media Designer 72

Chapter 9 Retail Manager 83

Appendix A Going Solo: Starting Your Own Business 93

Appendix B Outfitting Yourself for Career Success 107

Index 119

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