Advertising Source Book

Advertising Source Book

by Peter B. B. Turk, Arnold M. Barban, Donald W. Jugenheimer
     
 
Advertising Media Sourcbook also includes extensive excercises to help you master the skills you need to better evaluate various media-both single and dual source, a guide to calculating some of the basics statistic used in advertising, a list of source contacts, and a glossary of advertising media terms.

Overview

Advertising Media Sourcbook also includes extensive excercises to help you master the skills you need to better evaluate various media-both single and dual source, a guide to calculating some of the basics statistic used in advertising, a list of source contacts, and a glossary of advertising media terms.

Product Details

ISBN-13:
9780844235219
Publisher:
McGraw-Hill/Contemporary
Publication date:
08/28/1996
Edition description:
4TH
Pages:
112
Product dimensions:
8.53(w) x 11.00(h) x 0.35(d)

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