Advertising the American Dream: Making Way for Modernity, 1920-1940 / Edition 1

Advertising the American Dream: Making Way for Modernity, 1920-1940 / Edition 1

by Roland Marchand
     
 

View All Available Formats & Editions

ISBN-10: 0520058852

ISBN-13: 9780520058859

Pub. Date: 09/18/1986

Publisher: University of California Press

It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses.

As American society became more urban, more

Overview

It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses.

As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media—radio broadcasts, confession magazines, and tabloid newspapers—Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic."

Product Details

ISBN-13:
9780520058859
Publisher:
University of California Press
Publication date:
09/18/1986
Edition description:
Reprint
Pages:
448
Sales rank:
749,470
Product dimensions:
7.00(w) x 10.00(h) x 1.00(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >